The Gen Alpha strategy guide with Diana Kelter, Director of Consumer Trends @ Mintel

What CMOs need to know about Gen Alpha with Mintel's Director of Consumer Trends, Diana Kelter

Diana Kelter, Mintel's Director of Consumer Trends, is always one step ahead of where consumer behavior is headed. By combining data, cultural observation, and brand analysis, she helps marketers understand not just what people buy – but why.

In this episode, Diana unpacks the newest generation of consumers, Gen Alpha. You'll learn what makes these 15 and unders an experimental and disruptive generation, how they discover and evaluate brands, and why cross-category marketing is becoming one of the most powerful drivers of relevance and presence.

What you'll learn in this episode:

• What sets Gen Alpha apart from Gen Z

• The powerful role of aesthetics in Gen Alpha's life

• Why the most successful brands must become Gen Alpha's "friends."

• Why Gen Alpha will seek out experimentation and disruption over stability and comfort

• Marketing strategies in response to the anti-algorithm movement

• How brands can act as guests and not landlords in consumer spaces

• How CMOs can earn Gen Alpha's trust

• What draws Gen Alpha to in-store shopping

• Gen Alpha's relationship with AI

Resources:

• Connect with Diana on LinkedIn

• Learn more about Mintel on their website

• See more Mintel reports on Gen Alpha

• See how Rhode participates in cross-category marketing