Starting An eCommerce Side Hustle, With Sonny & Felix's Gen Edye

Alongside her sister Madaline, Gen Edye is the co-founder of Sonny & Felix: a purpose-driven sunscreen brand. Less than a year from launch, their flagship product, the Nude-E has already attracted a cult following and is changing the way we think about sun protection. Alongside running a eCommerce business across two different timezones, Gen works a busy full-time job as a solicitor.  In this chat, the multi-talented Gen and I chat about:  

-Launching an eCommerce business in the middle of a pandemic

 -The pros and challenges of working with family -The first steps they took to get their business off the ground in a highly regulated industry

 -How her personal experience with PCOS led to her lightbulb idea 

-How she juggles it all (hint: a lot of early morning wakeup calls)  And so much more!  If you've ever thought about starting a product-based side hustle, this interview is essential viewing. 

WHERE TO FIND EMMA NORRIS

Follow me: https://www.instagram.com/emmajanenor... 

 https://www.instagram.com/theprogress... 

Community for smart, scattered women: https://www.theprogressclub.co Podcast: https://anchor.fm/adayinprogress

WHERE TO FIND SONNY & FELIX  

Follow: https://www.instagram.com/sonnyandfelix/ 

Website: https://sonnyandfelix.com.au/