OVER DEZE AFLEVERING
Episode Summary
Is bigger better? Or does bigger just mean more risk?
That question showed up on X a while back wrapped in a phrase that got a lot of pushback: the only way out of debt is to grow your way out of it. I've got thoughts on that. Strong ones. Because we lived it.
In this episode I get honest about our own expansion story. Building the hoop building in 2016, doubling the cow herd, then adding a third group of cattle when we were already under financial pressure. We thought we could spread those fixed costs across more units and somehow come out ahead. We couldn't. And it actually sped up some of the hardest decisions we've ever had to make.
I'm not anti-growth. I want to be clear about that. But I am very much for being intentional about how you grow, when you grow and why. Because that farmer mindset of just add more, divide the costs over more units and everything pencils out. That's not a business plan. That's a feeling.
This episode is about knowing the difference between direct and indirect costs, understanding where your operation actually stands before you take on something new and asking the hard questions before you sign anything.
Resources & Links:
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