OVER DEZE AFLEVERING
For local service business owners, especially seasonal trades, who want more content without filming every single day.
My parents came over on the weekend. They pulled into my driveway at 1:23 and pulled out at 1:59. In those 35 minutes, we got footage for 10 pieces of content, and we're still counting.
In this episode, I walk you through exactly how we did it. We went in with 2 specific trends we wanted to film, then documented their whole visit from every angle: in the house, outside, even underneath. The first post we shared was just a fun one, with a simple "final push" caption. It brought in new local followers on Facebook and Instagram, plus comments from three past clients.
That's three little testimonials from one fun post.
I also share why every post between now and spring has one job (getting people on the spring waitlist), and why footage you post now can be reposted when your season starts again.
How to batch create with intention:
1. Go in with a plan. Know the one or two posts you want before you start.
2. Film everything in between.
3. Give every post one job. For the off-season, that's your waitlist.
4. Save it for spring. Six months from now, people will have forgotten. Repost what worked.
Your action item this week: Before your next job or appointment, write down the one or two posts you want from it. Then film everything in between.
Want help planning your season before you pick up the camera? The Launch Season AI tool is $49 and comes with 4 weeks of tutorials and training: https://launch.createwithcoachcynthia.com/
Questions? Email me at info@createwithcoachcynthia.com
Because the place to start is with one good, or good enough, post.
