OVER DEZE AFLEVERING
In the second episode of Expert Voices, with Bytek, Daniel Gill, Predictive Growth Strategist at Bytek, speaks with Will Burgess, Head of Professional Services at Rockerbox, now part of DoubleVerify, to explore how marketers can measure the real impact of their investments.
The conversation moves from attribution and incrementality testing to geo holdout experiments, statistical significance, incremental ROAS, and customer lifetime value. It looks at how different measurement approaches can work together to separate conversions that are simply attributed to a marketing channel from those that were actually caused by marketing activity, and how these insights can support better decisions around budget, channels, and long-term customer value.
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van Martech, Decoded.
ANDERE AFLEVERINGEN IN DEZE PODCAST
In this episode of Inside the Event, with Bytek, Daniel Gill and Hope Ulibarri take you inside Google Cloud Next 2026, one of the most important global events for cloud, data, and AI.
From the rise of agentic AI to the evolution of data architectures and infrastructure, they break down the key them…
There’s a lot of noise around AI in marketing and very little clarity.
Martech, Decoded is Bytek’s podcast designed to break it down.
From marketing technology and customer data strategy to AI-driven activation, each episode explores real-world use cases and concrete strategies that turn complexity…
Inside the Event, with Bytek is a 20-minute pre-event audio briefing designed for marketers, data leaders, and innovators. Recorded a few weeks before major industry gatherings, each episode breaks down why the event matters, the key themes on the agenda, the most relevant speakers, and the trends …
Expert Voices, with Bytek debuts with Ankur Goyal, CMO of Ultra, in a conversation hosted by Daniel Gill, Predictive Growth Strategist at Bytek.
From his experience at Coterie to his new role at Ultra, Ankur shares how to build effective growth strategies starting from a strong product, a clear mes…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Bytek, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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