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As global CEO of public relations and communications firm Burson-Marsteller, Mark Penn follows a simple formula to help his clients get the results they want: Numbers + creativity = strategy. Penn used the approach in the 1990s to help U.S. President Bill Clinton win re-election. The same formula has worked for Burson-Marsteller clients in dozens [...]
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Mavis Leno, wife of “Tonight Show” host Jay Leno, first learned about the Taliban’s abuse of Afghan women in 1997 when she joined the Feminist Majority Foundation board in the United States. That was four years before the 9/11 terrorist attacks that jolted the Western world awake …
Global leaders will have opportunities to create a more inclusive, more sustainable society in the next 15 years as the world moves toward a low-carbon economy. “It is an opportunity to reinvent our lives — the way we work, the way we transport ourselves, and the way we interact in soci…
Individuals, organizations and countries looking for an edge in the new global economy can find all the wisdom they need from three fortune cookies collected by retired Intel CEO and Chairman Craig Barrett. “During any period of transition, people win and lose market share,” Barrett sai…
As a leader, BP Group CEO Bob Dudley ‘79 spends most of his time listening. “Many leadership problems can be traced to poor communication,” he said Nov. 10, 2011, during the opening keynote at the inaugural Thunderbird Global Business Dialogue in Glendale, Arizona. “In BP we…
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