Exploring the changing face of 'traditional PR'

The debate over the changing face of the agency PR model has been raging for years but the impact of global Covid 19 lockdowns has brought the discussion further into the spotlight.
The way we engage with news, share information and form opinions is changing faster than the public — and many professionals in the communications space — can grasp. With that change, the practice of journalism is also shifting seismically.
Patrick Tooher, a Director heading up our Financial Services practice and Steve Vinall, Director, Global Communications at Rackspace Technology, sit down with Digital Strategy Lead Jamie Obertelli, to discuss changes in media relations approaches, metrics, social media and more.
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