Making Core Values Mean Something

Core values don't build culture. Living them does.

Katherine breaks down how leaders can turn company values from words on a wall into behaviors people actually see, feel, and follow. Using examples from Enron, Chick-fil-A, and her own experience at Borshoff, Katherine explores why authentic values must reflect who your organization already is and why leaders have to model them first.

From hiring and onboarding to recognition, performance conversations, and even tough personnel decisions, Katherine shares practical ways to weave values into everyday leadership. Because when values guide how you hire, communicate, celebrate, and lead, they become more than corporate language. They become culture.

Additional Resources:

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Key Takeaways:

• Core values should reflect who your organization already is.
• Leaders must consistently model the values they communicate.
• Embed values throughout hiring, onboarding, recognition, and performance.
• Equip managers to become active ambassadors for company values.
• Be willing to address behavior that contradicts your values.