OVER DEZE AFLEVERING
Peter Reitano is a founder, operator, and investor with 15 + years of experience in the consumer brand and advertising world.
Deeply passionate about all things that enable meaningful connections & better health.
In addition to leading several businesses through periods of high-growth and acquisition, Peter sits on multiple boards, has a successful fundraising track-record, international exposure and transaction experience.
In This Conversation We Discuss:
- [00:00] Intro
- [01:13] What are Mojo products?
- [02:04] How Peter got started in the industry
- [04:21] Next step: Acting on the idea you have
- [06:40] Mojo’s go-to-market strategy
- [08:16] Broad targeting vs narrow targeting
- [09:26] Copy and creative drives results
- [09:58] Budget allocation for customer acquisition
- [11:58] Sponsor: Electric Eye electriceye.io/connect
- [12:56] Sponsor: Shopify shopify.com/honest
- [14:38] Sponsor: Sendlane sendlane.com/honest
- [16:04] Blending paid and organic strategies
- [16:53] How PR helps in retargeting
- [17:32] Mojo’s content play
- [18:27] Launching a brand in a “controlled” category
- [21:24] Challenges of CBD brands
- [22:42] Peter’s history in agencies and Academy
- [26:58] Agencies should at least try to launch a brand
- [28:25] Where to support Mojo
- [28:47] Where to support Academy
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Mushroom gummies boosting focus, productivity, mood & energy mojo.shop
- Content agency built for strategic performance madebyacademy.com
- Provides psychedelic support to better the well through science, education, and products gwellamushrooms.com
- Connect with Peter linkedin.com/in/peterreitano
- Schedule an intro call with one of our experts electriceye.io/connect
- Take your retail business to the next level today shopify.com/honest
Sign up for a one-dollar-per-month trial period - Schedule your free consultation with a Sendlane expert sendlane.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
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IN DEZE AFLEVERING
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Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Shopify Expert Chase Clymer, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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