20: Hacking Tinder – A Conversation with Chief Marketing Officer Melissa Hobley

Guest Bio

A leading expert on brand-building, Melissa Hobley is currently the Chief Marketing Officer @ Tinder, the world’s #1 dating app. She has a reputation for marrying powerful brand marketing with data-driven digital advertising, in bold and breakthrough ways that jumpstart brands and create measurable value. She regularly appears as an expert on tech and relationships in media like The New York Times and NPR. Currently, she is a regular guest on NBC’s “Today Show” discussing relationships in a digital era. In 2020, she was #29 on Forbes Most Influential CMOs in the World list. In 2019, she was named to AdAge’s “Women to Watch” list, and was recently featured on AMA’s “40 Under 40.” 

Special Offer from Melissa: Tinder Platinum Upgrade

Want to upgrade to Tinder Platinum? Email us at hello@halftime.network with your Tinder username + the exact spelling of the name you used to register on Tinder. We’ll follow-up with Melissa to get you access!

Show Summary

Jon and Melissa Hobley, Tinder's Chief Marketing Officer, discuss her unique insights on modern dating in our latest episode. The conversation illuminates all the key hacks you’ll need to make the most of Tinder (or any other dating app) – from optimizing dating profiles and the value of portraying genuine personal stories and interests, to increasing your engagement and successful matches. Jon and Melissa discuss how to leverage dating app features to both attract and manage attention. From sharing intriguing photos to expressing clear intentions, this episode provides practical strategies to move beyond app interactions to real-life dates. Melissa's enthusiasm and wealth of insights make for a dynamic exchange, ensuring you’ll leave with valuable advice for navigating the app world with confidence.

Chapters

(00:00) Navigating Relationships and Dating Insights

(10:39) The Metrics of Dating Satisfaction

(13:48) Finding Love

(20:58) Optimizing Dating Profiles for Success

(28:27) Effective Online Dating Strategies

(36:00) Embracing Curiosity in Dating

Connect with Melissa

• https://www.linkedin.com/in/melissahobley/
• https://www.instagram.com/melissahobley/
• https://x.com/MelissaHobleyNY

Ask Jon Questions / Give Feedback

Share your feedback with us: https://www.halftime.network/feedback

Join the Conversation

Enjoyed the episode? Subscribe to our podcast, leave a review on Apple Podcasts or Spotify and join the conversation on Instagram and LinkedIn with hashtag #HalftimewithJon

Connect with Jon

• LinkedIn: @HalftimewithJon
• Instagram: @HalftimewithJon
• X: @HalftimewithJon
• www.halftime.network