Episode 008 - Conversation with Amanda Webb

Welcome back to Halftime Huddle – the midweek moment where small business owners pause, reflect, and recharge. In this episode, host Mark Webb sits down with Amanda Webb, founder of Spiderworking, digital marketing strategist, and analytics educator, to explore how data, focus, and creativity can transform the way we run our businesses.

Amanda’s journey is anything but linear – from assistant director in the Irish film industry to award-winning blogger and social media consultant, she’s built a career helping business owners make sense of their digital marketing. Now, she’s passionate about turning analytics from something overwhelming into a practical tool for smarter decision-making.

🧠 Highlights from the Episode:

✨ A Creative Path to Clarity
Amanda shares how her early career in film and her first business selling corporate gifts led her into the world of social media and digital marketing – and how each pivot taught her to embrace change and learning.

🔄 Finding Focus through Analytics
Why knowing what questions to ask is the real key to making analytics useful, and how Amanda’s ACEE Framework (Ask, Collect, Evaluate, Execute) helps business owners track what truly matters.

📈 The Tools That Keep Her on Track
From Trello and Toggle Track to Microsoft Clarity and Analytics Debugger, Amanda reveals the apps she uses to stay productive and informed without losing her creative edge.

🧭 Productivity with Purpose
Amanda’s practical routines for structuring her week, avoiding burnout, and balancing creativity with discipline – including her “no weekend work” rule.

📚 Book Recommendations

Content Fortress by Lindsay Cambridge and Martin Atch – a guide to building trust and protecting your business with the right content.
Content Chemistry by Andy Crestodina – a visual, practical manual for crafting high-performing websites and content.

💬 Quotes to Remember:
“Analytics works as long as you know what you’re focusing on.”
“You can’t just ask ‘Why isn’t my website converting?’ – you need smaller questions that lead to the big one.”
“It’s not about doing everything; it’s about doing what makes the most impact.”

Tools Mentioned:
Analytics & Marketing Tools
Google Analytics 4 (GA4) – Amanda’s main area of expertise; used for tracking website performance and visitor behaviour.
Microsoft Clarity – A free session recording and heatmap tool that shows how users interact with your website (great for spotting UX issues).
Google Tag Manager – Mentioned as part of analytics setup to track custom events.
Analytics Debugger (Chrome Extension) – A small tool (with a duck icon 🦆) used to check whether analytics and tag manager are installed correctly on a website.

📋 Productivity & Focus Tools
Trello – Used for weekly planning, task management, and structuring workdays.
Toggl Track – Time-tracking app Amanda uses to stay focused, measure productive hours, and avoid overworking.
Google Calendar / Scheduling (implied) – For structuring workdays (client days, creative days, and learning Fridays).

👥 About the Guest – Amanda Webb
Amanda Webb is the founder of Spiderworking, where she helps small business owners turn digital analytics into meaningful action. A pioneer in social media marketing and former film industry professional, Amanda combines creativity with analytical thinking to make data accessible, engaging, and empowering. She also runs Analytics Ace, a group training program designed to help entrepreneurs master Google Analytics.

Connect with Amanda:
 🌐 www.spiderworking.com
🔗 LinkedIn – Amanda Webb

🎙 About Halftime Huddle
Hosted by Mark Webb, Halftime Huddle is your weekly midweek motivation for small business owners and entrepreneurs. Each episode offers open conversations, practical insights, and real-world inspiration from people actively building and growing their businesses every day.

✅ If you enjoyed this episode:
🗣 Share it with a friend
⭐ Leave a review
🔔 Subscribe for more midweek conversations
📩 Reach out if you’d like to be a guest