OVER DEZE AFLEVERING
At a recent exhibition opening, I was talking with an artist whose work I admire. We were looking at work that was beautifully made and meticulously researched, yet somehow, I wasn’t moved.
The artist described it as research that hadn't become art yet.
I thought that was such an interesting observation, because it describes something I've encountered many times over the years
A fascinating subject, impeccable research and extraordinary skill don’t always add up to an artwork that feels fully alive. Over the next three episodes, I’m exploring how you develop your own artistic point of view: how research becomes art; what the works that make you feel glad to be alive can teach you about what you want to make; and how that understanding can help you find people who connect with and champion your work.
It’s easy to get caught up in producing, explaining, and promoting work without asking what you want it to do. So today, let’s start with research: when does it stop being information you’ve gathered and become something only you could make?
KEY TAKEAWAYS
Sometimes a work can feel like a presentation of research rather than artwork. Often, because the artist hasn’t yet made the personal choices that transform it into work that moves them and others.
Don’t let research postpone creating. There will always be another book to read or person to interview. Sometimes the next discovery comes from trying something, getting it wrong, and seeing where the experiment takes you.
The transformation doesn't have to be dramatic, but there's a difference between representing something you found and making a decision about it that opens up a new experience for somebody else.
Give the viewer a chance to meet the work before they meet the backstory. Notice what they’re curious about, where they linger, and what surprises them. Their response can show you what’s already alive in the work and where to take it next.
BEST MOMENTS
“Sometimes, when an artist tells me about a new project, they can talk for twenty minutes about the research before we get anywhere near the artwork.”
“Then I look at the artwork and find myself wondering where the artist has gone.”
“Take a look at what you've actually made so far. Try to separate it just temporarily from everything you know about the subject.”
“You might begin to recognize the difference between the things you know about your subject and the things you're discovering through making the work.”
PODCAST HOST BIO
With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She has sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.
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Unlock Your Artworld Network Self Study Course
Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.
https://cerihand.com/courses/unlock_your_artworld_network/
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Book a Discovery Call Today
To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at hello@cerihand.com
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Discover Your Extraordinary Creativity
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This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
