OVER DEZE AFLEVERING
In this episode of Executive Conversations Natalie Naik shares her experience launching a B2B marketing function from scratch inside a traditionally D2C-focused company. Natalie tells us how she navigated educating leadership unfamiliar with B2B marketing, especially around handling long sales cycles and fundamentally different KPIs.
Natalie also touches on selecting the right channels for niche B2B markets, advocating for organic growth, ABM, and partnerships over paid channels. Throughout the episode, Natalie provides practical insights into influencing stakeholders, simplifying executive communication, and driving effective collaboration with sales teams in a rapidly evolving marketing landscape.
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van Executive Conversations.
ANDERE AFLEVERINGEN IN DEZE PODCAST
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Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Maeva Cifuentes, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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