OVER DEZE AFLEVERING
Bruce Bignell talks to Michael Maximoff, Chief Growth Officer at BelkinsCold outreach used to build the pipeline on its own.
Michael Maximoff, co-founder of Belkins, explains why it doesn't any more - and why he's moved his BDR function out of sales and into marketing.
Belkins is an omnichannel appointment-setting agency Michael started in 2016, now around 200 people and 200 clients, ranked 4th out of roughly 10,000 firms globally on Clutch.
He's run the Predictable Revenue playbook for a decade and watched cost per meeting climb from about $200 to $750.
In this conversation: why the SDR-to-AE handoff isn't customer-centric, what changes when BDRs can send case studies and webinar invites instead of "let's book a call", how to pay marketing and sales on the same outcome, the $200,000 targeting mistake that churned 20% of new clients, and why the first system any business should buy is a CRM with a properly maintained pipeline.
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