Ways to Wealth EP78: Launching a Self‑Funded Start-up in a Recession, with Ray Freeman

In this episode of the Ways to Wealth Podcast, Charlie is joined by Ray Freeman!

Ray is the founder and director of Protech Solutions, an integrated security solutions business specialising in physical security and commercial cleaning services. With extensive experience in Australia’s facility services industry, Ray returned to New Zealand in late 2023 to launch his self‑funded startup, which now employs around 50 guards primarily operating in the Bay of Plenty region.

Ray shares his journey from corporate executive to entrepreneur and discusses the challenges of starting a business during a recession. He explains his decision to move back to New Zealand, driven by family ties and a desire to contribute to the country’s economic future. Ray’s business philosophy is centred on disrupting a complacent service industry through exceptional customer service, employee investment, and building personal relationships with both clients and staff.

They explore cultural observations, comparing New Zealand’s tall poppy syndrome to the UK class system, and how these mindsets impact business growth. Ray also examines New Zealand’s expensive financial services sector and the opportunity for niche, creator‑economy businesses to drive disruption. Drawing on his background in professional fighting, he emphasises a long‑term vision of building a sustainable business that prioritises people, reinvestment, and lasting impact over short‑term profits.

Find out more about Protech Solutions here: www.protechsolutions.co.nz

Watch all episodes of the Ways to Wealth Podcast here: www.eccuity.com/podcasts

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