OVER DEZE AFLEVERING
In this episode of Cultivate Talk, Emily sits down with Dr. Josh Bentley to unpack the evolving role of public apologies in today’s media landscape.
Drawing from his research in crisis communication and his book Devaluing Public Apologies in the Age of Social Media, Dr. Bentley explains what people actually expect from apologies — and why those expectations are often unmet. The conversation explores how apologies function as a social ritual meant to promote accountability and reconciliation, while also examining how polarization and social media have complicated that process.
Together, they discuss why some apologies that seem insincere can still be strategically effective, how outrage is sometimes driven more by attention than repair, and when apologizing can actually make a situation worse. The episode also challenges listeners to think more critically about when to apologize, when to stand firm, and how communication shapes the way responsibility is understood in public life.
