OVER DEZE AFLEVERING
Most eCommerce brands are doing more than ever.
More optimisation.
More tools.
More dashboards.
More “best practice” (don't get me started on this, it's my pet hate).
And yet… decisions feel harder, growth feels riskier, and profitability feels more fragile.
In this episode, I break down why modern eCommerce feels harder to run even when your metrics look fine. And why optimisation without direction is quietly hurting a lot of good businesses.
This is about how to make better decisions when growth slows, data gets noisy, and the old playbooks stop working.
If you’re a founder who’s good at product but tired of chasing numbers that don’t seem to lead anywhere, this episode will help you rethink how you’re running your business.
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van Clicked Off - Real Growth for eCom Brands..
ANDERE AFLEVERINGEN IN DEZE PODCAST
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Most eCommerce founders guess where to invest; ads, conversion rate, retention, AOV, without knowing which lever will actually drive the biggest return.
In this episode, I’ll show you how to identify the growth levers that truly matter in your business and what happens when you improve them.
Using …
Is discounting your go-to move when sales feel slow?
You’re not alone, but here’s the problem: most discount strategies don’t boost your business… they kill your profit.
In this episode, I break down:
✅ Why discounting erodes your margins (and leaves you stuck in a cycle).
✅ The only times disc…
Are you an eCommerce founder who sets their marketing budgets based on feel?👉 Spend more when ads are working?👉 Pull back when they’re not?That approach keeps you stuck at a ceiling never sure if you’re overspending or missing out on growth.In this episode, I’ll show you how to create the only mark…
Most eCommerce founders know their ROAS.
Some know their contribution margin.
But very few know the one number that should guide every marketing decision they make.
In this episode, I’ll show you:
✅ What CLV really is (and why most brands calculate it wrong)
✅ How to work it out step by step (…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Jason Chappel, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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