OVER DEZE AFLEVERING
Episode Summary:
Kelly O'Dwyer Manuel has been building analyst relations (AR) programs for a long time, and her first question is always the same when starting from scratch: what are you actually trying to accomplish?
She joins Gianna and Andy T to talk through what AR looks like for a small team with a small budget, why most companies pay for analyst relationships before they are ready, and what a first year program should realistically look like.
About Kelly:
Kelly O'Dwyer Manuel is a communications and analyst relations leader with experience across cybersecurity, semiconductors, and enterprise software. She currently leads AR at NXP Semiconductors and has built programs at companies of all sizes, from startups to large public companies. Her background spans PR, AR, and corporate communications, with deep expertise in identity and access management and security.
Links & Resources:
Kelly O'Dwyer Manuel on LinkedIn
Venture in Security by Ross Haleliuk
Subscribe & Review:
👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show.
📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com
Follow the Host:
Gianna Whitver on LinkedIn
Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page.
See you on the next episode!
