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It still needs to have a human touch.
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It still needs to be reviewed and
edited and revised by a human.
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But some of the brainstorming can
be taken out of it where it can
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be the brainstorm power for you.
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That's why our mission is education,
awareness, and then the resources.
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You're listening to Brainwork
Framework, a business and marketing
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podcast brought to you by focused-biz.com
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com.
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Welcome back for another special
episode with us today is The
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President of the Philanthropreneur
Foundation, Dr. Victoria Boyd.
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Her building nonprofit capacity through
education, awareness and resources.
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We'll be talking about the upcoming
summit, AI and technology and how they can
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work better for nonprofits and businesses.
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Dr. Victoria Boyd.
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So great to see you.
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Welcome.
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How are you?
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Thank you.
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I am doing great.
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I'm so happy to be here, Chris.
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We got so much on our plate coming up,
so much in the past, so much coming up
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in the future but I'm happy to be here.
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Thank you for inviting me.
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Absolutely.
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So tell us more about your
experience, your journey.
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Tell us more about your past
experience and what you're doing today.
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Absolutely.
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Many people want to hear her.
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How'd you get there?
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Well, technically I was an educator.
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I taught dance first for 28 years and
then I transitioned to being the state.
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I was a arts and achievement consultant
for the state of Michigan and I worked
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with 68 school districts and 38 magnet
schools or charter schools and did
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a lot in curriculum development,
teacher standards but I also being
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an arts consultant, I was able to
produce art fairs, student art fairs.
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I brought in the Royal London Shakespeare
Company from London to do a performance.
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I was the executive director of an
educational television network so that
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really got me into the media side of it.
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Concurrent to teaching all that because
I was in the arts, I was teaching
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dance, I was in a performing arts
high school, I had to raise money and
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raising money is a whole nother animal
but I had a knack for it and I also
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was involved in many arts non profits.
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I've been president, I've been
executive director, I have formed,
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merged and closed non profits.
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So I got a real feel for the
administrative side, the leadership
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side of non profit work and then I found
certain niches that I really liked.
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And that was the production of the
creative side tapped into me being
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a creative in dance and things.
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That was my pre career.
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Okay, that was the career
before I moved out west.
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Cause technically being an
arts consultant, when they
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cut Arts are the first to go.
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Literally they offered me
my retirement or layoff.
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I said, what are you going
to get me for retirement?
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I ended up retiring with a nice
package and moved out West.
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That was a whole new journey.
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But this is where I really focused
on the nonprofit sector and became a
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nonprofit specialist while here I have
worked for four different non profits.
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One being a school district, which is
a non profit, was there for 18 months.
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Then I went to the Nevada Arts Council,
then I went to Nevada Ballet Theater
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and then my fourth Experience was
with the Springs Preserve Foundation.
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All of these were big organizations
here in Clark County but what I
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kept hearing and seeing is that the
systems, the operations, the management
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had big gaps and I started teaching
non profit management at UNLV here.
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And I did that several different
courses for about eight years but I
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kept seeing these same gaps because in
the big university settings, you can't
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really always add the courses that you
think they need because they have to
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justify it with sign ups and pupils.
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And so I started creating
courses on my own.
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I created the nuts and bolts NPO training.
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And literally where anyone who would
give me space, I was teaching and
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holding sessions and so it really set
the foundation that took me back to
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my roots of being an educator, helping
other people reach their full potential.
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But it was just happened to
be in the nonprofit sector.
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So in 2000.
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12th, I launched on blog talk radio,
the Philanthropreneur Show and
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Philanthropreneur, the whole philosophy
is philanthropy and entrepreneurship
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should work together because if you
are in the nonprofit sector, you need
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to think like a philanthropeneur.
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You've got to have that mindset just
because you say it, it will not come.
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So launched that and with that
show, the blog Talk show, I was
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really featuring businesses that
were giving back to the community to
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really stay in tune with that whole
Philanthropic and entrepreneur Mindset.
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But I also launched four months
after launching the blog Talk show.
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The Phil Entrepreneur Journal, which was
a digital publication was having a ball.
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Stories and tips and strategies and then
out of the blue, a marketer called me.
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He had seen the term philanthropy
and was watching its trajectory in
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which I was like, okay, so tell me
about that because that's not my area.
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What he brought to me was a lot of
information but the only thing now
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that I remember, he told me that
it was a German company trying to
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trademark it, and I was like, what?
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I already had the show and the
magazine and so I hung up from him
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and immediately called a trademark
lawyer because I was freaking out.
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I had the website, I was like, oh my
god, they're going to take my stuff
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and after explaining to the lawyer,
he said, okay, let me check.
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He came, literally within 10
minutes, he said, well, I got
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good news and I got bad news.
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There is a German company trying
to trademark the philanthropreneur
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and they are watching you because
they've got filed their articles of
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incorporation in Nevada, where I am.
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And he said, the good news though, is
they filed their paperwork wrong with the
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U. S. patent, I mean, trademark system.
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And I think we have about 72 hours.
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If we can get this in, we can do it.
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But at that time, my company
name was the Galaxy Group.
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He said, is there any way
you could possibly create the
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Philanthropreneur as a Corporation.
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Hey, I help people start nonprofits.
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I was like I think so.
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So basically within the next 48 hours, I
formed the Philanthropreneur Foundation
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and sent all of that paperwork to him.
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He applied for the
trademark Philanthropreneur.
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And there's some names for that
foundation, all this other stuff for
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media and broadcasts and educational,
all the stuff he put on there.
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I got it eight months later.
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Wow.
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So that was the journey how I got here,
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Now I just create training.
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I'm author of five books.
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I love writing content and I
sort of gravitated toward the
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marketing content development.
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I help people write all the
content for their websites.
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Done training on Donor
Attraction and Retention.
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It's called the Super Donor Challenge
from Pat Flynn's Super Fan, using that
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same model but in the non profit sector.
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I wrote Board Bound Leadership, which
is right here behind me for roles and
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responsibilities of board members.
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I wrote Webinar Secrets
was a product of COVID.
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You're home, you can't do it.
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And so I tended to go
online and watch webinars.
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They were so bad and I'm like, my God.
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Me being an educator, a curriculum
developer and know how to write
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presentations and training.
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I just sat down and wrote a book on
how to create a webinar because I
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was sick of all these bad webinars.
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So it's for entrepreneurs because
it is the speak to sell format.
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How you engage them with content
driven and value driven content and
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then you use the last few minutes to
then give them the value proposition
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and things like that versus talking
about yourself for 20 minutes up front
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giving them two minutes of content
and then a 20 minute pitch afterwards.
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So those have all been the stepping
stones to get my experience and expertise.
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I am a certified AI specialist, so I
have certification in AI and hopefully my
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next book is the non profit AI playbook.
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Crossing my fingers on that
but I love writing and sharing
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information on the how to.
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Because those are the general questions
that I get and that's how it all evolved
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now to where we are today with the
Nonprofit Impact Summits and yes, it is
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an S on it because there's three per year.
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April, August and October.
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And I'm excited.
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April is coming up, which you're
speaking in and it's called AI
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and Technology for Nonprofits
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of the nonprofit impact summits.
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The April and October are
smaller one day events.
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We have currently eight speakers, which
is great because that's a full day because
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each speaker gets 20 to 25 minutes.
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Most people go over that but they
can do chats and things like that.
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So that's a full day of learning
but it's eight different
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sessions on a wide technology.
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One is on websites, what nonprofit
websites, the technical side, what
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they really need so that they're
compliant with the Google ad grants.
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Landing pages.
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What are essential to be on landing pages?
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We're talking AI employees.
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We have someone speaking about that.
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Cyber security.
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Session on cyber security.
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I'm doing a session on QR codes, so a lot
of different areas but they will all help
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with fundraising, marketing, just getting
and being that support system to enhance
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the systems operations and management
that should be in place already.
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Those are all the essentials.
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That's April 16th.
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April 16th.
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I'm excited to speak there and to
learn from others and just more of
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your experience because you have
a lot of experience both with the
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analytical systems piece but then also
with the creative marketing as well.
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And that's that perfect intersection
of marketing and relationships
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and bringing value and building
a real professional business.
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Because nonprofits starting
up ideas are great but it's
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all in the execution as well.
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Can you get buy ins from other people?
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Yeah.
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And I mentioned to you before, a
lot of people want to tell me their
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mission and what they're all about.
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I understand it's coming from their
heart and I appreciate them having
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that passion for it but I want to know.
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What systems are you using?
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What's your website look like?
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How are you managing all of this?
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Are you using CRMs?
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Do you have a payment donation
portal and platform and that's when
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I get the deer in the headlight look
like Oh, I don't know about that.
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Well, that's where you need to start.
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Right.
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And that's okay.
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And no individual person
should be responsible for that.
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It should all.
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I'm big automation.
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Everything should be automated or
sister or in some sort of digital
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format because employees come and go.
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If one person is the doorkeeper or the
handler then that becomes personalized
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information, basically, and when they're
gone, you almost have to start over and
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I've seen that happen so many times.
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I hate to say executive directors get
in there and they just manage everything
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but they don't delegate, share or try to
teach others how to keep a legacy going.
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So that the organization
can be sustainable.
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So that's another tip to hopefully
get people thinking about how can
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they actually take things off their
plate and put them into a system.
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Absolutely.
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And even at the regular
for profit business level.
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A lot of business owners will
mistakenly think, I need to hire an
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employee first when they should really
create a system and automate first.
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Then you can hire a human
to take on those tasks.
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Yeah, going back to the book, board
bound leadership, a lot of new boards
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or people say, Oh, we need to get
a lawyer and a CPA on our board.
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I'm like, Hmm, you think
you're going to be in trouble?
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Do you need a lawyer?
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You're going to have some
legal problems, do you?
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Are you anticipating legal problems?
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Then why do you need a lawyer?
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All they would be good for is to
interpret financial statements because
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technically you're supposed to go to
an outside agency or to do your audits.
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An internal person isn't supposed to.
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So you really don't need a CPA.
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Look at what your programs are.
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If you're dealing with the homeless,
get someone that specializes
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in displaced people or finding
resources or things like that.
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So align those on your board with
the goals and impact that you're
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trying to have with your mission.
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Absolutely.
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And with you being AI certified,
what ways do you think AI is evolving
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to that can really help nonprofits?
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Because it's changed over
the last three to four years.
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My ability.
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First, I'm going to bust some myths.
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00:13:16,472 --> 00:13:19,687
There's a lot of myths out there about
it and then they need to get out of the
237
00:13:19,687 --> 00:13:21,897
mindset that it's going to replace people.
238
00:13:22,007 --> 00:13:22,667
No, it's not.
239
00:13:23,027 --> 00:13:26,167
It enhances what your people need to do.
240
00:13:26,377 --> 00:13:29,317
It still needs to have a human touch.
241
00:13:29,647 --> 00:13:36,587
It still needs to be reviewed and edited
and revised by a human but some of the
242
00:13:36,597 --> 00:13:41,597
brainstorming can be taken out of it
where it can be the brainstorm Power
243
00:13:41,597 --> 00:13:45,387
for you, say hey chat or hey Claude.
244
00:13:45,477 --> 00:13:46,267
How you doing?
245
00:13:46,337 --> 00:13:50,147
Can you tell me about so and so
but then just learning how to
246
00:13:50,147 --> 00:13:53,917
use a SMS bot if someone calls or
247
00:13:53,987 --> 00:13:59,877
you're using as a answering service
your A. I. Employee to answer the phone,
248
00:13:59,977 --> 00:14:04,927
actually ask some qualifying questions and
then direct them in the right direction.
249
00:14:05,217 --> 00:14:08,937
If they're calling to give a
donation, send them to the donation
250
00:14:08,937 --> 00:14:10,487
portal, send it through a text.
251
00:14:10,487 --> 00:14:12,247
You got their phone number if they call.
252
00:14:12,557 --> 00:14:15,092
So there's little tips like that and
253
00:14:15,552 --> 00:14:17,452
many nonprofits just
probably aren't aware.
254
00:14:17,562 --> 00:14:22,162
That's why our mission is education,
awareness and then the resources.
255
00:14:22,312 --> 00:14:26,462
Yes because first they have to realize
it's a problem, educate them on the
256
00:14:26,462 --> 00:14:31,257
solutions and Potentially working
with you or at least educate them
257
00:14:31,257 --> 00:14:34,417
to empower themselves that way they
can implement their own systems.
258
00:14:34,627 --> 00:14:38,017
Of course, They're not getting the full
package unless they come with you because
259
00:14:38,057 --> 00:14:39,297
they're getting the years of experience.
260
00:14:39,557 --> 00:14:41,657
They know how it's been
done before what's worked.
261
00:14:41,857 --> 00:14:45,327
So they really get the the full service
when they come to you It's the white glove
262
00:14:45,327 --> 00:14:45,577
Yeah.
263
00:14:45,577 --> 00:14:47,627
And I call it the concierge service.
264
00:14:47,647 --> 00:14:48,617
Ooh, I love that.
265
00:14:48,707 --> 00:14:51,197
Yes, I have a program
called concierge services.
266
00:14:51,197 --> 00:14:51,867
Very nice.
267
00:14:52,117 --> 00:14:54,497
AI can assist with
concierge services as well.
268
00:14:54,727 --> 00:14:59,437
Just as you mentioned in ways where make
it easy for them to take the next step.
269
00:14:59,567 --> 00:15:01,717
If they want donation, take
them to the donation page.
270
00:15:01,717 --> 00:15:03,317
If they want to do
this, take them to that.
271
00:15:03,377 --> 00:15:05,207
There's too much friction that happens.
272
00:15:05,427 --> 00:15:08,327
People are, if I go to a website and
I'm looking to donate, if there's
273
00:15:08,327 --> 00:15:10,067
no donate button, where do I go?
274
00:15:10,327 --> 00:15:12,127
That's why we're doing
that website training.
275
00:15:12,127 --> 00:15:17,747
I have helped many people start, create
their websites or I've reviewed them
276
00:15:18,017 --> 00:15:20,367
and I said, okay, think of a newspaper.
277
00:15:20,367 --> 00:15:22,917
Your donate button needs
to be above the fold.
278
00:15:23,097 --> 00:15:25,497
Some people aren't even
familiar with newspapers.
279
00:15:25,577 --> 00:15:27,047
That's sort of dating myself.
280
00:15:27,167 --> 00:15:27,637
I remember that.
281
00:15:27,707 --> 00:15:28,457
They still exist.
282
00:15:28,457 --> 00:15:30,887
Okay, so I can't use that analogy anymore.
283
00:15:30,887 --> 00:15:36,687
But it needs to be above the fold or think
of the menu, put the donate button in the
284
00:15:36,687 --> 00:15:42,817
menu and whatever your color scheme for
your website or your branding, make the
285
00:15:42,827 --> 00:15:45,457
donate button something totally different.
286
00:15:45,837 --> 00:15:51,727
Don't matchy matchy and make it obvious
and some, Oh, we don't want to stand out.
287
00:15:51,727 --> 00:15:52,367
Why not?
288
00:15:52,577 --> 00:15:52,907
Right.
289
00:15:52,907 --> 00:15:56,217
They're looking for consistency when
really, Hey, you need to stand out.
290
00:15:56,257 --> 00:15:58,167
You like a peacock show the feathers.
291
00:15:58,167 --> 00:15:59,827
You have to stand out, grab the attention.
292
00:16:00,222 --> 00:16:02,572
Right and there's a lot of
little tips about the website
293
00:16:02,782 --> 00:16:05,332
landing using Google ad grants.
294
00:16:05,382 --> 00:16:10,012
I use AI to create my Google ad campaigns.
295
00:16:10,012 --> 00:16:14,922
It does the keyword planning
searches, SEO, it maps out the words
296
00:16:15,062 --> 00:16:16,952
And how much time did you save?
297
00:16:16,952 --> 00:16:21,452
I mean, for me as an agency, I would even
estimate to do just even a halfway decent
298
00:16:21,452 --> 00:16:23,582
Google ads campaign, two to three hours
299
00:16:23,582 --> 00:16:25,522
with adding AI and you're
like, what is that?
300
00:16:26,172 --> 00:16:28,102
Five to 20 minutes just
that I've been doing
301
00:16:28,102 --> 00:16:34,142
Google ad grants for years and yes, it
used to take hours but if you know how
302
00:16:34,142 --> 00:16:36,002
to prompt that's the key you'd have.
303
00:16:36,182 --> 00:16:38,672
Those are some of the basic
things you need to learn to
304
00:16:38,672 --> 00:16:40,562
really be effective with chat.
305
00:16:40,562 --> 00:16:42,722
And there's a method to prompting.
306
00:16:42,722 --> 00:16:44,822
A lot of people say, oh, you
just get in there, ask questions.
307
00:16:44,822 --> 00:16:50,522
No . But if you give it the right
prompts, it spits it out in seconds
308
00:16:50,522 --> 00:16:56,372
and the hardest part is setting going
through Google's ad area where you
309
00:16:56,372 --> 00:17:01,412
have to log into your account and go
through create new ad that takes more
310
00:17:01,412 --> 00:17:03,842
time answering all of the questions.
311
00:17:04,112 --> 00:17:07,252
And even if I get to a question,
I'm not sure, should I go
312
00:17:07,272 --> 00:17:09,112
this, do this one or this?
313
00:17:09,432 --> 00:17:10,652
I go back to chat.
314
00:17:11,057 --> 00:17:11,517
Okay.
315
00:17:11,737 --> 00:17:12,357
I got it here.
316
00:17:12,357 --> 00:17:12,827
I'm at this one.
317
00:17:12,917 --> 00:17:13,757
Should I go this way?
318
00:17:14,227 --> 00:17:14,717
Oh, okay.
319
00:17:14,717 --> 00:17:16,347
Definitely use it as that resource too.
320
00:17:16,347 --> 00:17:20,917
If I run into a question, it even spit
out some website code custom CSS to help
321
00:17:20,927 --> 00:17:23,157
stylize my blog section on my website.
322
00:17:23,417 --> 00:17:25,007
And it's just as simple as that.
323
00:17:25,047 --> 00:17:29,287
I was like ask a question, refine it and
it can give you an output and an example.
324
00:17:29,287 --> 00:17:31,037
And let's put a little disclaimer in here.
325
00:17:31,077 --> 00:17:33,357
Sometime chat makes a mistake.
326
00:17:33,367 --> 00:17:35,687
So they even have it on
the bottom of their page.
327
00:17:35,877 --> 00:17:38,247
So don't take it as the gospel.
328
00:17:38,347 --> 00:17:43,287
That's why the human touch is still
required because I asked it a couple
329
00:17:43,287 --> 00:17:44,927
questions about Go High Level.
330
00:17:45,087 --> 00:17:50,117
the whole system and it actually came
back with the wrong answer and I went
331
00:17:50,117 --> 00:17:54,157
back and said, Oh, I thought so and they
came back, sorry, Vicki, you are right.
332
00:17:54,157 --> 00:17:54,817
It was like my bad.
333
00:17:54,887 --> 00:17:55,647
Almost my bad.
334
00:17:56,057 --> 00:17:57,907
I've been laughing at this whole AI stuff.
335
00:17:58,067 --> 00:18:02,107
Another time it came back and
said, in my opinion, I was like,
336
00:18:02,167 --> 00:18:03,857
Oh, you have an opinion now.
337
00:18:03,857 --> 00:18:05,677
So now we're thinking now, huh?
338
00:18:05,677 --> 00:18:06,647
Interesting.
339
00:18:06,682 --> 00:18:09,632
As you see, I just play on it
and a couple of days it told
340
00:18:09,632 --> 00:18:10,802
me, you've reached your limit.
341
00:18:10,882 --> 00:18:11,872
I'm like, sorry.
342
00:18:12,402 --> 00:18:12,942
Whoops.
343
00:18:12,942 --> 00:18:14,242
That can happen pretty quickly.
344
00:18:14,302 --> 00:18:16,052
Have you ever asked AI to roast you?
345
00:18:16,072 --> 00:18:18,012
It can be very, very
funny to see the result.
346
00:18:18,012 --> 00:18:21,412
Not even just yourself, ask it to roast,
maybe the state you live in or the
347
00:18:21,412 --> 00:18:24,162
city and it'll be interesting to see
348
00:18:24,212 --> 00:18:25,932
I did ask it to interview me.
349
00:18:26,602 --> 00:18:27,712
Ooh, very nice.
350
00:18:27,872 --> 00:18:28,052
Yeah.
351
00:18:28,052 --> 00:18:29,512
I learned that in my certification.
352
00:18:29,642 --> 00:18:32,602
In fact, it's here in
Las Vegas AI mastery.
353
00:18:33,052 --> 00:18:37,182
If you want to have your own agency,
like you were mentioned, I don't know
354
00:18:37,182 --> 00:18:40,852
if I want to go down that route but
I definitely want to be able to offer
355
00:18:40,852 --> 00:18:43,522
products to my non profit clients.
356
00:18:43,532 --> 00:18:48,632
So, since it's here in the city, it gets
me out of this studio or where I am now.
357
00:18:48,682 --> 00:18:51,882
It makes me people see, I've
been anti peopling lately
358
00:18:51,882 --> 00:18:52,742
we've all been there
359
00:18:52,792 --> 00:18:57,142
so I'm like, okay, I need to
start peopling again because it's
360
00:18:57,152 --> 00:19:01,592
so easy to be immersed in the
virtual where I'm talking to you.
361
00:19:02,022 --> 00:19:05,552
I've never met you but I
consider this peopling now.
362
00:19:05,552 --> 00:19:09,412
I think it still qualifies too and
as long as we're filling that void,
363
00:19:09,742 --> 00:19:13,932
the void of the communication, seeing
someone face to face at least that's
364
00:19:13,932 --> 00:19:18,262
still a real authentic human connection
that you have and just the in person
365
00:19:18,262 --> 00:19:19,722
events aren't quite as popular.
366
00:19:19,982 --> 00:19:23,012
And I don't know where you live
but for us, it's cold right now.
367
00:19:23,382 --> 00:19:24,402
I'm in Las Vegas.
368
00:19:24,442 --> 00:19:24,912
Sorry.
369
00:19:26,407 --> 00:19:27,537
My favorite place to be.
370
00:19:27,537 --> 00:19:30,097
I was just looking up
stays for my coming trip.
371
00:19:30,097 --> 00:19:31,557
So if you're available.
372
00:19:31,557 --> 00:19:32,747
I'll stop in and say hi.
373
00:19:33,207 --> 00:19:34,117
Absolutely, yeah.
374
00:19:34,157 --> 00:19:35,687
We can meet up for coffee somewhere.
375
00:19:36,117 --> 00:19:39,977
And this is where I moved here in 2003,
right after I retired from Michigan.
376
00:19:39,977 --> 00:19:43,127
Came to Las Vegas because I couldn't
open my side door in Michigan
377
00:19:43,127 --> 00:19:44,357
because the snow was so deep.
378
00:19:44,507 --> 00:19:47,617
You are the person that I've always
Talked about wanting to be where I'm
379
00:19:47,617 --> 00:19:50,587
like, I'm just gonna move somewhere
warmer but every winter passes and I
380
00:19:50,587 --> 00:19:52,207
never do but I just need to do it today.
381
00:19:52,207 --> 00:19:56,282
Well, when you're entrenched in your
career to just pick up and it has to
382
00:19:56,282 --> 00:20:01,067
have some really motivational pull that
makes you want to go through all of that.
383
00:20:01,287 --> 00:20:01,747
Okay.
384
00:20:01,957 --> 00:20:04,347
I had just been retired.
385
00:20:04,407 --> 00:20:06,417
I was the horse that
he led out to pasture.
386
00:20:06,417 --> 00:20:08,577
But wasn't that still
so early in your career?
387
00:20:08,837 --> 00:20:13,227
Yeah, I was only 52 but I had
32 years because I started in
388
00:20:13,227 --> 00:20:14,817
the system right after college.
389
00:20:14,847 --> 00:20:21,007
And so I already had 32 years of teaching
or in the educational system as teacher
390
00:20:21,017 --> 00:20:25,937
and consultant and it was all under the
same system, Michigan educational system.
391
00:20:25,937 --> 00:20:29,587
So they said, Hey, you're
over 32 years, you can retire.
392
00:20:30,137 --> 00:20:31,457
So I looked at my options.
393
00:20:31,457 --> 00:20:33,287
My brother lived in Las Vegas.
394
00:20:33,287 --> 00:20:35,597
I would visit here quite often.
395
00:20:36,117 --> 00:20:39,487
The housing market was
pretty good at that time.
396
00:20:39,487 --> 00:20:44,367
Took a trip out here over Christmas,
looked at houses and actually picked one.
397
00:20:44,387 --> 00:20:49,057
I was like, I picked a house not
knowing I was being laid off or retired.
398
00:20:49,457 --> 00:20:54,877
I was just getting it for my five
year retirement plan, have it as
399
00:20:54,877 --> 00:21:00,529
my vacation home, signed all the
paperwork to build and bought the
400
00:21:00,529 --> 00:21:06,472
land and all of that stuff in February
and got my layoff notice March 30th.
401
00:21:07,122 --> 00:21:09,142
That my last day would be June 30th.
402
00:21:09,372 --> 00:21:12,262
So my five year plan literally
came down to five months
403
00:21:12,262 --> 00:21:13,822
because I moved here in July.
404
00:21:14,112 --> 00:21:18,392
So from February and was living
here July 7th to start work
405
00:21:18,682 --> 00:21:19,982
the first week in August.
406
00:21:19,982 --> 00:21:20,632
It was crazy.
407
00:21:20,782 --> 00:21:24,112
I didn't even get into that transition
but that's how I got out here.
408
00:21:24,522 --> 00:21:28,072
That's how I wrote my very first
book called The Wealthy Teacher,
409
00:21:28,082 --> 00:21:29,902
answering the question, what's next?
410
00:21:29,902 --> 00:21:33,892
Because I was like, Okay,
I've got what I do now,
411
00:21:33,892 --> 00:21:37,312
and 52 with all that experience,
I mean, you still had so much.
412
00:21:37,782 --> 00:21:40,342
So I was looking for what was next.
413
00:21:40,402 --> 00:21:41,632
Yeah, I'm not retired.
414
00:21:41,692 --> 00:21:43,052
I have too much energy.
415
00:21:43,452 --> 00:21:45,372
They used to call me the energizer bunny.
416
00:21:45,382 --> 00:21:51,162
So I was looking for what's next and
I start that book started as a journal
417
00:21:51,162 --> 00:21:55,402
because I was writing down my pros
and cons and what what I loved and
418
00:21:55,402 --> 00:21:59,982
it ended up being a business book
when the editor read it and They
419
00:21:59,982 --> 00:22:01,572
were like, this is a business book.
420
00:22:01,972 --> 00:22:03,312
And I'm like, really?
421
00:22:03,392 --> 00:22:07,282
Yeah, you're showing people how to find
their value and how to monetize it.
422
00:22:07,282 --> 00:22:08,052
Oh, okay.
423
00:22:08,302 --> 00:22:09,472
Let's make it a business book.
424
00:22:09,472 --> 00:22:10,782
So I fell into that.
425
00:22:11,102 --> 00:22:15,672
That was my love of sharing information
and teaching but then I worked with like
426
00:22:15,962 --> 00:22:22,322
four different non profits here and then
realized that I think filling the gap
427
00:22:22,332 --> 00:22:24,352
was where I really found my passion.
428
00:22:24,602 --> 00:22:31,237
So that's where I started creating my
own information sources and resources
429
00:22:31,237 --> 00:22:35,637
and things like that and that way I could
also focus on what I'm interested in.
430
00:22:35,907 --> 00:22:40,857
I'm interested in creatives,
the design, creating thumbnails.
431
00:22:40,877 --> 00:22:43,297
I have a YouTube channel,
I have the podcast.
432
00:22:43,347 --> 00:22:43,577
Yeah.
433
00:22:43,577 --> 00:22:45,647
Where can people connect
with you and find you online?
434
00:22:45,647 --> 00:22:48,577
Feel free to drop those channel
names or links and we'll provide
435
00:22:48,577 --> 00:22:49,957
those in the description as well.
436
00:22:50,522 --> 00:22:50,712
Okay.
437
00:22:50,732 --> 00:22:51,042
Yeah.
438
00:22:51,062 --> 00:22:54,662
The TPS, the Philanthropy
Foundation, TPS network.
439
00:22:54,742 --> 00:22:56,052
That's my YouTube channel.
440
00:22:56,372 --> 00:23:01,712
That's where all my podcasts are and
then I do logic model training for
441
00:23:01,732 --> 00:23:03,662
the framework for program planning.
442
00:23:04,022 --> 00:23:07,972
I do the super donor challenge,
which is the system for attracting
443
00:23:07,972 --> 00:23:11,992
and retaining donors and making them
your super donors or super fans.
444
00:23:12,532 --> 00:23:14,042
Google ad grant eBooks.
445
00:23:14,062 --> 00:23:15,872
I have a cybersecurity for WordPress.
446
00:23:15,872 --> 00:23:16,432
You name it.
447
00:23:16,432 --> 00:23:16,912
I got it.
448
00:23:16,912 --> 00:23:18,322
you are full of resources.
449
00:23:18,442 --> 00:23:21,652
You come into the conference center with
a trench coat and you open it up and it's
450
00:23:21,652 --> 00:23:23,332
just got all these tools and resources.
451
00:23:23,332 --> 00:23:24,052
You're like, which one you want?
452
00:23:24,052 --> 00:23:24,382
I got it.
453
00:23:24,382 --> 00:23:26,152
And then like a big cart comes behind you.
454
00:23:26,152 --> 00:23:26,962
You're like, I also have that.
455
00:23:27,062 --> 00:23:28,167
I do have my lanes.
456
00:23:28,442 --> 00:23:30,772
Fundraising and marketing
is really what I like.
457
00:23:30,832 --> 00:23:35,432
I think marketing is but I don't
look at social media and all of that.
458
00:23:35,492 --> 00:23:39,572
I'm looking at strategically the
whole community, the customer journey.
459
00:23:40,002 --> 00:23:43,092
Some people say donor, I call it,
they're still customers but I look
460
00:23:43,092 --> 00:23:46,172
at that journey and then how are
you going to communicate that?
461
00:23:46,172 --> 00:23:47,652
That's through your impact.
462
00:23:47,772 --> 00:23:49,722
You find that out through the logic model.
463
00:23:50,062 --> 00:23:53,902
So all of these pieces work
together, Google ad grants.
464
00:23:53,902 --> 00:23:56,852
That's still marketing
and getting out there.
465
00:23:56,852 --> 00:23:57,762
It's just digital.
466
00:23:57,792 --> 00:24:00,002
So how are you going to communicate?
467
00:24:00,212 --> 00:24:00,992
Where are you sitting?
468
00:24:01,302 --> 00:24:03,482
I focus more on where
are you sending them?
469
00:24:03,852 --> 00:24:05,582
What does that landing page look like?
470
00:24:05,922 --> 00:24:07,772
When they get there, what
are they going to do?
471
00:24:07,772 --> 00:24:09,602
Are they going to have to search
for a whole bunch of stuff?
472
00:24:09,812 --> 00:24:13,522
Or do they go to exactly
what they were looking for?
473
00:24:13,822 --> 00:24:14,802
And don't have to search.
474
00:24:14,812 --> 00:24:17,192
So that's the power of Landy.
475
00:24:17,192 --> 00:24:17,502
Okay.
476
00:24:17,502 --> 00:24:20,052
This is what it's all about and I
wanted to ask a little bit more because
477
00:24:20,052 --> 00:24:23,792
of that experience with working with
nonprofits, what has been working?
478
00:24:23,792 --> 00:24:26,642
To build those relationships,
to increase the dollars.
479
00:24:27,112 --> 00:24:31,682
What should nonprofits be looking towards
and focusing on to have the most impact?
480
00:24:31,682 --> 00:24:33,832
Consistent communication.
481
00:24:33,882 --> 00:24:35,522
They want to hear what's happening?
482
00:24:35,752 --> 00:24:37,202
Literally, donors just want to hear.
483
00:24:37,422 --> 00:24:39,182
They want to be kept in the loop.
484
00:24:39,182 --> 00:24:41,112
They want to hear the success stories.
485
00:24:41,662 --> 00:24:46,112
They don't always just want to hear
from you when you need something, okay?
486
00:24:46,152 --> 00:24:47,762
And that's survival mode.
487
00:24:47,862 --> 00:24:51,832
Oh, woe is us, we're going to close
these programs if you don't help.
488
00:24:52,042 --> 00:24:53,882
No, they want to hear success stories.
489
00:24:54,472 --> 00:24:56,962
And so I call it ten touch points.
490
00:24:57,432 --> 00:24:59,472
Throughout the year, you
should have at least.
491
00:25:00,052 --> 00:25:00,842
That's a minimum.
492
00:25:00,882 --> 00:25:05,562
10 touch points where you have reached
out to them with just communication.
493
00:25:05,562 --> 00:25:10,682
Not inviting them to an event or this is
our annual fundraising time or whatever.
494
00:25:10,982 --> 00:25:13,412
Just send out a news email newsletter.
495
00:25:13,602 --> 00:25:14,332
Once a month.
496
00:25:14,352 --> 00:25:15,442
That's 12 right there.
497
00:25:15,897 --> 00:25:17,237
If you think about it, there's 12 months.
498
00:25:17,237 --> 00:25:21,507
If you send out one a month with
just informational pieces on what's
499
00:25:21,507 --> 00:25:27,707
happening, do a employee spotlight,
who's on the board, informational pieces,
500
00:25:27,757 --> 00:25:30,157
always have a donor recognition area.
501
00:25:30,527 --> 00:25:31,897
We appreciate you.
502
00:25:32,127 --> 00:25:37,307
They want to be recognized and
appreciated and then ask for feedback.
503
00:25:37,307 --> 00:25:42,457
Simple enough then on top of that when you
invite them to all these other things and
504
00:25:42,457 --> 00:25:46,607
learn their names when they come be the
networker, be the little butterfly that
505
00:25:46,607 --> 00:25:53,267
flops around and introduces and works as
they used to say, work the room, if you're
506
00:25:53,267 --> 00:25:58,367
still having live events but there's a lot
of virtual events now you can do a hybrid.
507
00:25:58,667 --> 00:26:05,267
Silent auction online now with the payee,
which is one of those auction hybrid
508
00:26:05,267 --> 00:26:11,137
where you could either have an actual
auctioneer or just a timer clock where
509
00:26:11,137 --> 00:26:13,357
it ticks down and people sign up for.
510
00:26:13,637 --> 00:26:19,237
So there's so many strategies out there
it's just, what is the niche that works
511
00:26:19,247 --> 00:26:21,917
for your mission and who you serve?
512
00:26:21,917 --> 00:26:25,777
Because if you're in a recovery type
of organization you're not going to
513
00:26:25,777 --> 00:26:27,567
promote wine and beer or something.
514
00:26:27,567 --> 00:26:28,937
Here's our sponsor, you know?
515
00:26:29,107 --> 00:26:29,417
Right.
516
00:26:29,417 --> 00:26:29,727
Yeah.
517
00:26:29,727 --> 00:26:34,687
So you have to think about where are your
people and you have two types of people.
518
00:26:35,212 --> 00:26:39,772
You have this constituents you serve
and then the donors that support that.
519
00:26:39,782 --> 00:26:43,172
So your language and your communication
line is totally different.
520
00:26:43,432 --> 00:26:46,032
So you almost need two
threads of what to say.
521
00:26:46,402 --> 00:26:47,372
It's I could talk.
522
00:26:47,372 --> 00:26:48,382
And I love hearing about it.
523
00:26:48,382 --> 00:26:51,032
And that's why I'm asking these
questions because it is so important.
524
00:26:51,032 --> 00:26:55,452
I am also assisting a nonprofit with
their execution, their strategy now.
525
00:26:55,777 --> 00:27:00,017
They're in a similar mindset of this
quick, hurry up, quick minute offense
526
00:27:00,017 --> 00:27:01,477
and I said, let's pump the brakes here.
527
00:27:01,687 --> 00:27:04,897
I know you want to go fast but we have
to go fast in the right direction.
528
00:27:05,157 --> 00:27:06,687
We just have to move with intent.
529
00:27:06,937 --> 00:27:12,167
So let's not scramble and just put
together, this play, let's plan it out.
530
00:27:12,177 --> 00:27:13,227
Google ad grants.
531
00:27:13,597 --> 00:27:20,167
It takes about 60 days or at least 2 to 3
months for Google to system the algorithms
532
00:27:20,177 --> 00:27:25,337
to even pick up your ads to start pushing
them to the top of the surface and that's
533
00:27:25,337 --> 00:27:29,567
why it's so important to have those
keywords and do the planning and have the
534
00:27:29,567 --> 00:27:33,597
right contents to make sure it's striking
the chord of what people are looking for.
535
00:27:33,597 --> 00:27:36,707
But we got to deal with the algorithms,
we're still beholden to them.
536
00:27:36,707 --> 00:27:37,107
Yes.
537
00:27:37,367 --> 00:27:38,597
We have to appease Google.
538
00:27:38,647 --> 00:27:42,537
They give you 10, 000 a month,
that's patience but if it's set up
539
00:27:42,537 --> 00:27:46,387
right, it's guaranteed to be going
out because they're sending it out.
540
00:27:46,397 --> 00:27:50,497
Once you create a campaign it's
going out but it has to take time
541
00:27:50,497 --> 00:27:51,927
to pick up on the algorithms.
542
00:27:52,397 --> 00:27:57,142
It's not like posting on social media
where you see it immediately but then
543
00:27:57,142 --> 00:27:59,212
who sees it unless you pay for it.
544
00:27:59,312 --> 00:28:04,072
Right in the same way that social media
is trying to see who's engaging, who's
545
00:28:04,072 --> 00:28:07,692
viewing at it To see who's gonna stay
longer Google is gonna do the same to
546
00:28:07,692 --> 00:28:12,042
match search intent and doesn't meet
the criteria do people click through it.
547
00:28:12,172 --> 00:28:13,572
Are they happy with the search result.
548
00:28:13,842 --> 00:28:14,642
So all these things factor in
549
00:28:14,782 --> 00:28:19,262
and plus with Google grant, you have to
have a 5 percent click through rate that
550
00:28:19,632 --> 00:28:23,782
in order to keep the grant, fortunately,
my numbers are higher than that.
551
00:28:23,792 --> 00:28:27,052
Some of my numbers are from
ads that I placed years ago.
552
00:28:27,052 --> 00:28:28,852
15 fundraising strategies.
553
00:28:29,212 --> 00:28:33,982
That one I placed probably six
years ago and it's still getting 10
554
00:28:33,982 --> 00:28:36,192
to 12 percent click through rate.
555
00:28:36,512 --> 00:28:37,342
That's incredible.
556
00:28:37,342 --> 00:28:38,122
Wow.
557
00:28:38,212 --> 00:28:39,272
You're hitting the mark.
558
00:28:39,272 --> 00:28:41,352
Google is rewarding you
for a job well done.
559
00:28:41,352 --> 00:28:43,612
I'm like, okay, that one stays.
560
00:28:43,612 --> 00:28:44,282
Absolutely.
561
00:28:44,282 --> 00:28:45,932
Is there anything else going on?
562
00:28:45,982 --> 00:28:47,572
We have the summit coming up.
563
00:28:47,742 --> 00:28:50,842
Anything else exciting that you're
looking forward to coming up in 2025?
564
00:28:50,892 --> 00:28:53,022
I'm doing my podcast interviews.
565
00:28:53,022 --> 00:28:56,382
I'm going to be interviewing all
the people that are on the summit
566
00:28:56,562 --> 00:29:00,197
but I'm also reaching out anybody
who wants to be on the nonprofit
567
00:29:00,197 --> 00:29:01,897
corner podcast, come be a guest.
568
00:29:01,897 --> 00:29:06,287
That is one of my biggest challenges
is finding guests because I'm so busy
569
00:29:06,287 --> 00:29:08,247
working to set up summits and stuff.
570
00:29:08,687 --> 00:29:13,217
I sort of forget to reach out
and ask guests and that's why,
571
00:29:13,307 --> 00:29:16,737
like how I met you, I was in that
podcast group looking for guests.
572
00:29:16,737 --> 00:29:19,797
It was a perfect timing and I'd be
happy to share some strategies for
573
00:29:19,797 --> 00:29:23,097
finding other guests as well with you
just to make it a little bit easier.
574
00:29:23,307 --> 00:29:25,747
But that's a part of working together,
collaborating, sharing ideas.
575
00:29:25,767 --> 00:29:27,587
We can do it to help lift each other up.
576
00:29:27,637 --> 00:29:27,937
Yep.
577
00:29:28,177 --> 00:29:31,937
And see, even like with your podcast,
I'm going to put it on the TPF network.
578
00:29:32,317 --> 00:29:34,857
So it's good exposure over there.
579
00:29:35,407 --> 00:29:36,017
Thank you.
580
00:29:36,127 --> 00:29:37,007
That's so awesome.
581
00:29:37,237 --> 00:29:40,397
Whenever I'm on a podcast, I
share it on all of my platforms,
582
00:29:40,407 --> 00:29:42,647
LinkedIn, Facebook all of those,
583
00:29:42,717 --> 00:29:43,647
all of them, right.
584
00:29:43,647 --> 00:29:46,657
It's like the big two to three
now became big six, seven.
585
00:29:46,657 --> 00:29:48,737
Now we have a full
arsenal of social media.
586
00:29:48,737 --> 00:29:50,377
We can have at our fingertips.
587
00:29:50,987 --> 00:29:55,317
Yeah and just with anything you
have to pick, where are your people?
588
00:29:55,507 --> 00:29:57,767
With so many platforms,
I don't use Pinterest.
589
00:29:57,807 --> 00:30:01,747
That's not where my people are I do use
LinkedIn because that's where leaders are.
590
00:30:02,152 --> 00:30:07,692
And so Facebook, that's where volunteers
and the other constituents are.
591
00:30:07,702 --> 00:30:13,422
So, there's a place for each
platform that I think really is.
592
00:30:13,592 --> 00:30:17,092
One last thing, anybody who wants
to sponsor any of our summits?
593
00:30:17,302 --> 00:30:21,712
Because this is the inaugural year
for the non profit impact summits
594
00:30:21,712 --> 00:30:25,462
sponsorship actually gets the whole
year for at least three summits.
595
00:30:25,802 --> 00:30:29,132
Depending on when they sign up, I'll
give them three summits in a cycle
596
00:30:29,342 --> 00:30:34,562
and it's very reasonable but it's
sponsorship with impact because you're
597
00:30:34,572 --> 00:30:37,382
helping not one organization, hundreds.
598
00:30:37,382 --> 00:30:38,752
That was my pitch for the day.
599
00:30:39,422 --> 00:30:40,432
That is wonderful.
600
00:30:40,442 --> 00:30:41,842
Thank you, Dr. Victoria Boyd.
601
00:30:41,852 --> 00:30:42,652
We appreciate it.
602
00:30:42,872 --> 00:30:46,472
Excited to participate in the summit
and look forward to the other ones and
603
00:30:46,482 --> 00:30:50,212
everything else that you're doing to the
nonprofit world and just businesses and
604
00:30:50,212 --> 00:30:52,112
people as a whole, keep up the great work.
605
00:30:52,152 --> 00:30:53,012
We appreciate it.
606
00:30:53,492 --> 00:30:54,702
And I appreciate you.
607
00:30:54,732 --> 00:30:55,982
Thank you for having me on.
608
00:30:56,312 --> 00:30:56,982
Absolutely.
609
00:30:56,992 --> 00:30:57,462
Thank you.
00:00:00,000 --> 00:00:02,920
It still needs to have a human touch.
2
00:00:03,300 --> 00:00:08,420
It still needs to be reviewed and
edited and revised by a human.
3
00:00:09,019 --> 00:00:12,639
But some of the brainstorming can
be taken out of it where it can
4
00:00:12,639 --> 00:00:15,430
be the brainstorm power for you.
5
00:00:15,460 --> 00:00:20,030
That's why our mission is education,
awareness, and then the resources.
6
00:00:21,070 --> 00:00:23,849
You're listening to Brainwork
Framework, a business and marketing
7
00:00:23,849 --> 00:00:25,740
podcast brought to you by focused-biz.com
8
00:00:25,740 --> 00:00:27,109
com.
9
00:00:27,900 --> 00:00:31,029
Welcome back for another special
episode with us today is The
10
00:00:31,029 --> 00:00:34,529
President of the Philanthropreneur
Foundation, Dr. Victoria Boyd.
11
00:00:34,860 --> 00:00:38,349
Her building nonprofit capacity through
education, awareness and resources.
12
00:00:38,550 --> 00:00:42,330
We'll be talking about the upcoming
summit, AI and technology and how they can
13
00:00:42,330 --> 00:00:44,240
work better for nonprofits and businesses.
14
00:00:44,240 --> 00:00:45,320
Dr. Victoria Boyd.
15
00:00:45,490 --> 00:00:46,230
So great to see you.
16
00:00:46,390 --> 00:00:46,820
Welcome.
17
00:00:46,820 --> 00:00:47,510
How are you?
18
00:00:47,510 --> 00:00:48,129
Thank you.
19
00:00:48,510 --> 00:00:49,680
I am doing great.
20
00:00:50,360 --> 00:00:52,420
I'm so happy to be here, Chris.
21
00:00:52,459 --> 00:00:56,430
We got so much on our plate coming up,
so much in the past, so much coming up
22
00:00:56,449 --> 00:00:58,949
in the future but I'm happy to be here.
23
00:00:58,949 --> 00:01:00,390
Thank you for inviting me.
24
00:01:00,699 --> 00:01:01,350
Absolutely.
25
00:01:01,359 --> 00:01:04,360
So tell us more about your
experience, your journey.
26
00:01:04,580 --> 00:01:07,260
Tell us more about your past
experience and what you're doing today.
27
00:01:07,935 --> 00:01:08,695
Absolutely.
28
00:01:09,025 --> 00:01:10,205
Many people want to hear her.
29
00:01:10,225 --> 00:01:11,415
How'd you get there?
30
00:01:11,515 --> 00:01:14,225
Well, technically I was an educator.
31
00:01:14,274 --> 00:01:20,204
I taught dance first for 28 years and
then I transitioned to being the state.
32
00:01:20,270 --> 00:01:25,287
I was a arts and achievement consultant
for the state of Michigan and I worked
33
00:01:25,287 --> 00:01:31,117
with 68 school districts and 38 magnet
schools or charter schools and did
34
00:01:31,117 --> 00:01:34,987
a lot in curriculum development,
teacher standards but I also being
35
00:01:34,987 --> 00:01:40,337
an arts consultant, I was able to
produce art fairs, student art fairs.
36
00:01:40,607 --> 00:01:47,867
I brought in the Royal London Shakespeare
Company from London to do a performance.
37
00:01:47,927 --> 00:01:54,557
I was the executive director of an
educational television network so that
38
00:01:54,557 --> 00:01:58,047
really got me into the media side of it.
39
00:01:58,047 --> 00:02:01,627
Concurrent to teaching all that because
I was in the arts, I was teaching
40
00:02:01,627 --> 00:02:05,577
dance, I was in a performing arts
high school, I had to raise money and
41
00:02:05,627 --> 00:02:12,667
raising money is a whole nother animal
but I had a knack for it and I also
42
00:02:12,677 --> 00:02:16,187
was involved in many arts non profits.
43
00:02:16,417 --> 00:02:21,837
I've been president, I've been
executive director, I have formed,
44
00:02:21,897 --> 00:02:24,167
merged and closed non profits.
45
00:02:24,167 --> 00:02:28,427
So I got a real feel for the
administrative side, the leadership
46
00:02:28,427 --> 00:02:34,112
side of non profit work and then I found
certain niches that I really liked.
47
00:02:34,162 --> 00:02:38,742
And that was the production of the
creative side tapped into me being
48
00:02:38,742 --> 00:02:40,642
a creative in dance and things.
49
00:02:41,152 --> 00:02:43,382
That was my pre career.
50
00:02:43,902 --> 00:02:46,992
Okay, that was the career
before I moved out west.
51
00:02:47,232 --> 00:02:49,472
Cause technically being an
arts consultant, when they
52
00:02:49,472 --> 00:02:50,842
cut Arts are the first to go.
53
00:02:51,082 --> 00:02:54,612
Literally they offered me
my retirement or layoff.
54
00:02:54,702 --> 00:02:56,602
I said, what are you going
to get me for retirement?
55
00:02:56,622 --> 00:03:02,392
I ended up retiring with a nice
package and moved out West.
56
00:03:02,392 --> 00:03:03,762
That was a whole new journey.
57
00:03:04,312 --> 00:03:08,087
But this is where I really focused
on the nonprofit sector and became a
58
00:03:08,087 --> 00:03:13,587
nonprofit specialist while here I have
worked for four different non profits.
59
00:03:13,917 --> 00:03:18,437
One being a school district, which is
a non profit, was there for 18 months.
60
00:03:18,677 --> 00:03:25,057
Then I went to the Nevada Arts Council,
then I went to Nevada Ballet Theater
61
00:03:25,507 --> 00:03:30,317
and then my fourth Experience was
with the Springs Preserve Foundation.
62
00:03:30,317 --> 00:03:36,117
All of these were big organizations
here in Clark County but what I
63
00:03:36,157 --> 00:03:41,357
kept hearing and seeing is that the
systems, the operations, the management
64
00:03:41,377 --> 00:03:47,697
had big gaps and I started teaching
non profit management at UNLV here.
65
00:03:47,897 --> 00:03:52,582
And I did that several different
courses for about eight years but I
66
00:03:52,612 --> 00:03:57,112
kept seeing these same gaps because in
the big university settings, you can't
67
00:03:57,122 --> 00:04:00,782
really always add the courses that you
think they need because they have to
68
00:04:00,822 --> 00:04:03,422
justify it with sign ups and pupils.
69
00:04:03,832 --> 00:04:05,802
And so I started creating
courses on my own.
70
00:04:06,042 --> 00:04:09,242
I created the nuts and bolts NPO training.
71
00:04:09,242 --> 00:04:14,062
And literally where anyone who would
give me space, I was teaching and
72
00:04:14,122 --> 00:04:19,802
holding sessions and so it really set
the foundation that took me back to
73
00:04:19,802 --> 00:04:24,142
my roots of being an educator, helping
other people reach their full potential.
74
00:04:24,372 --> 00:04:27,102
But it was just happened to
be in the nonprofit sector.
75
00:04:27,102 --> 00:04:28,512
So in 2000.
76
00:04:28,917 --> 00:04:35,427
12th, I launched on blog talk radio,
the Philanthropreneur Show and
77
00:04:35,437 --> 00:04:41,047
Philanthropreneur, the whole philosophy
is philanthropy and entrepreneurship
78
00:04:41,067 --> 00:04:45,707
should work together because if you
are in the nonprofit sector, you need
79
00:04:45,737 --> 00:04:47,477
to think like a philanthropeneur.
80
00:04:47,477 --> 00:04:51,927
You've got to have that mindset just
because you say it, it will not come.
81
00:04:52,142 --> 00:04:56,262
So launched that and with that
show, the blog Talk show, I was
82
00:04:56,262 --> 00:05:00,702
really featuring businesses that
were giving back to the community to
83
00:05:00,702 --> 00:05:05,902
really stay in tune with that whole
Philanthropic and entrepreneur Mindset.
84
00:05:06,172 --> 00:05:10,462
But I also launched four months
after launching the blog Talk show.
85
00:05:10,882 --> 00:05:15,532
The Phil Entrepreneur Journal, which was
a digital publication was having a ball.
86
00:05:15,562 --> 00:05:21,852
Stories and tips and strategies and then
out of the blue, a marketer called me.
87
00:05:21,852 --> 00:05:26,492
He had seen the term philanthropy
and was watching its trajectory in
88
00:05:26,492 --> 00:05:31,222
which I was like, okay, so tell me
about that because that's not my area.
89
00:05:31,582 --> 00:05:35,252
What he brought to me was a lot of
information but the only thing now
90
00:05:35,252 --> 00:05:37,972
that I remember, he told me that
it was a German company trying to
91
00:05:37,972 --> 00:05:40,392
trademark it, and I was like, what?
92
00:05:40,392 --> 00:05:45,402
I already had the show and the
magazine and so I hung up from him
93
00:05:45,522 --> 00:05:49,712
and immediately called a trademark
lawyer because I was freaking out.
94
00:05:49,742 --> 00:05:53,572
I had the website, I was like, oh my
god, they're going to take my stuff
95
00:05:54,327 --> 00:05:57,847
and after explaining to the lawyer,
he said, okay, let me check.
96
00:05:57,857 --> 00:06:00,467
He came, literally within 10
minutes, he said, well, I got
97
00:06:00,577 --> 00:06:02,997
good news and I got bad news.
98
00:06:03,397 --> 00:06:07,407
There is a German company trying
to trademark the philanthropreneur
99
00:06:07,407 --> 00:06:10,477
and they are watching you because
they've got filed their articles of
100
00:06:10,577 --> 00:06:12,807
incorporation in Nevada, where I am.
101
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And he said, the good news though, is
they filed their paperwork wrong with the
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U. S. patent, I mean, trademark system.
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And I think we have about 72 hours.
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If we can get this in, we can do it.
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But at that time, my company
name was the Galaxy Group.
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He said, is there any way
you could possibly create the
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Philanthropreneur as a Corporation.
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Hey, I help people start nonprofits.
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I was like I think so.
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So basically within the next 48 hours, I
formed the Philanthropreneur Foundation
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and sent all of that paperwork to him.
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He applied for the
trademark Philanthropreneur.
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And there's some names for that
foundation, all this other stuff for
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media and broadcasts and educational,
all the stuff he put on there.
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I got it eight months later.
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Wow.
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So that was the journey how I got here,
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Now I just create training.
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I'm author of five books.
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I love writing content and I
sort of gravitated toward the
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marketing content development.
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I help people write all the
content for their websites.
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Done training on Donor
Attraction and Retention.
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It's called the Super Donor Challenge
from Pat Flynn's Super Fan, using that
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same model but in the non profit sector.
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I wrote Board Bound Leadership, which
is right here behind me for roles and
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responsibilities of board members.
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I wrote Webinar Secrets
was a product of COVID.
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You're home, you can't do it.
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And so I tended to go
online and watch webinars.
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They were so bad and I'm like, my God.
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Me being an educator, a curriculum
developer and know how to write
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presentations and training.
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I just sat down and wrote a book on
how to create a webinar because I
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was sick of all these bad webinars.
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So it's for entrepreneurs because
it is the speak to sell format.
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How you engage them with content
driven and value driven content and
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then you use the last few minutes to
then give them the value proposition
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and things like that versus talking
about yourself for 20 minutes up front
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giving them two minutes of content
and then a 20 minute pitch afterwards.
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So those have all been the stepping
stones to get my experience and expertise.
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I am a certified AI specialist, so I
have certification in AI and hopefully my
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next book is the non profit AI playbook.
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Crossing my fingers on that
but I love writing and sharing
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information on the how to.
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Because those are the general questions
that I get and that's how it all evolved
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now to where we are today with the
Nonprofit Impact Summits and yes, it is
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an S on it because there's three per year.
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April, August and October.
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And I'm excited.
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April is coming up, which you're
speaking in and it's called AI
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and Technology for Nonprofits
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of the nonprofit impact summits.
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The April and October are
smaller one day events.
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We have currently eight speakers, which
is great because that's a full day because
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each speaker gets 20 to 25 minutes.
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Most people go over that but they
can do chats and things like that.
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So that's a full day of learning
but it's eight different
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sessions on a wide technology.
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One is on websites, what nonprofit
websites, the technical side, what
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they really need so that they're
compliant with the Google ad grants.
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Landing pages.
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What are essential to be on landing pages?
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We're talking AI employees.
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We have someone speaking about that.
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Cyber security.
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Session on cyber security.
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I'm doing a session on QR codes, so a lot
of different areas but they will all help
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with fundraising, marketing, just getting
and being that support system to enhance
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the systems operations and management
that should be in place already.
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Those are all the essentials.
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That's April 16th.
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April 16th.
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I'm excited to speak there and to
learn from others and just more of
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your experience because you have
a lot of experience both with the
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analytical systems piece but then also
with the creative marketing as well.
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And that's that perfect intersection
of marketing and relationships
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and bringing value and building
a real professional business.
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Because nonprofits starting
up ideas are great but it's
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all in the execution as well.
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Can you get buy ins from other people?
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Yeah.
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And I mentioned to you before, a
lot of people want to tell me their
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mission and what they're all about.
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I understand it's coming from their
heart and I appreciate them having
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that passion for it but I want to know.
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What systems are you using?
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What's your website look like?
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How are you managing all of this?
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Are you using CRMs?
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Do you have a payment donation
portal and platform and that's when
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I get the deer in the headlight look
like Oh, I don't know about that.
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Well, that's where you need to start.
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Right.
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And that's okay.
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And no individual person
should be responsible for that.
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It should all.
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I'm big automation.
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Everything should be automated or
sister or in some sort of digital
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format because employees come and go.
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If one person is the doorkeeper or the
handler then that becomes personalized
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information, basically, and when they're
gone, you almost have to start over and
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I've seen that happen so many times.
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I hate to say executive directors get
in there and they just manage everything
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but they don't delegate, share or try to
teach others how to keep a legacy going.
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So that the organization
can be sustainable.
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So that's another tip to hopefully
get people thinking about how can
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they actually take things off their
plate and put them into a system.
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Absolutely.
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And even at the regular
for profit business level.
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A lot of business owners will
mistakenly think, I need to hire an
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employee first when they should really
create a system and automate first.
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Then you can hire a human
to take on those tasks.
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Yeah, going back to the book, board
bound leadership, a lot of new boards
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or people say, Oh, we need to get
a lawyer and a CPA on our board.
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I'm like, Hmm, you think
you're going to be in trouble?
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Do you need a lawyer?
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You're going to have some
legal problems, do you?
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Are you anticipating legal problems?
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Then why do you need a lawyer?
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All they would be good for is to
interpret financial statements because
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technically you're supposed to go to
an outside agency or to do your audits.
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An internal person isn't supposed to.
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So you really don't need a CPA.
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Look at what your programs are.
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If you're dealing with the homeless,
get someone that specializes
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in displaced people or finding
resources or things like that.
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So align those on your board with
the goals and impact that you're
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trying to have with your mission.
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Absolutely.
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And with you being AI certified,
what ways do you think AI is evolving
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to that can really help nonprofits?
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Because it's changed over
the last three to four years.
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My ability.
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First, I'm going to bust some myths.
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There's a lot of myths out there about
it and then they need to get out of the
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mindset that it's going to replace people.
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No, it's not.
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It enhances what your people need to do.
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It still needs to have a human touch.
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It still needs to be reviewed and edited
and revised by a human but some of the
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brainstorming can be taken out of it
where it can be the brainstorm Power
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for you, say hey chat or hey Claude.
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How you doing?
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Can you tell me about so and so
but then just learning how to
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use a SMS bot if someone calls or
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you're using as a answering service
your A. I. Employee to answer the phone,
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actually ask some qualifying questions and
then direct them in the right direction.
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If they're calling to give a
donation, send them to the donation
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portal, send it through a text.
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You got their phone number if they call.
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So there's little tips like that and
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many nonprofits just
probably aren't aware.
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That's why our mission is education,
awareness and then the resources.
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Yes because first they have to realize
it's a problem, educate them on the
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solutions and Potentially working
with you or at least educate them
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to empower themselves that way they
can implement their own systems.
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Of course, They're not getting the full
package unless they come with you because
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they're getting the years of experience.
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They know how it's been
done before what's worked.
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So they really get the the full service
when they come to you It's the white glove
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Yeah.
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And I call it the concierge service.
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Ooh, I love that.
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Yes, I have a program
called concierge services.
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Very nice.
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AI can assist with
concierge services as well.
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Just as you mentioned in ways where make
it easy for them to take the next step.
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If they want donation, take
them to the donation page.
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If they want to do
this, take them to that.
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There's too much friction that happens.
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People are, if I go to a website and
I'm looking to donate, if there's
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no donate button, where do I go?
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That's why we're doing
that website training.
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I have helped many people start, create
their websites or I've reviewed them
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and I said, okay, think of a newspaper.
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Your donate button needs
to be above the fold.
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Some people aren't even
familiar with newspapers.
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That's sort of dating myself.
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I remember that.
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They still exist.
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Okay, so I can't use that analogy anymore.
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But it needs to be above the fold or think
of the menu, put the donate button in the
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menu and whatever your color scheme for
your website or your branding, make the
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donate button something totally different.
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Don't matchy matchy and make it obvious
and some, Oh, we don't want to stand out.
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Why not?
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Right.
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They're looking for consistency when
really, Hey, you need to stand out.
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You like a peacock show the feathers.
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You have to stand out, grab the attention.
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Right and there's a lot of
little tips about the website
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landing using Google ad grants.
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I use AI to create my Google ad campaigns.
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It does the keyword planning
searches, SEO, it maps out the words
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And how much time did you save?
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00:16:16,952 --> 00:16:21,452
I mean, for me as an agency, I would even
estimate to do just even a halfway decent
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Google ads campaign, two to three hours
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with adding AI and you're
like, what is that?
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Five to 20 minutes just
that I've been doing
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Google ad grants for years and yes, it
used to take hours but if you know how
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to prompt that's the key you'd have.
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Those are some of the basic
things you need to learn to
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really be effective with chat.
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And there's a method to prompting.
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A lot of people say, oh, you
just get in there, ask questions.
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No . But if you give it the right
prompts, it spits it out in seconds
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and the hardest part is setting going
through Google's ad area where you
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have to log into your account and go
through create new ad that takes more
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time answering all of the questions.
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And even if I get to a question,
I'm not sure, should I go
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this, do this one or this?
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I go back to chat.
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Okay.
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I got it here.
316
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I'm at this one.
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Should I go this way?
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Oh, okay.
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Definitely use it as that resource too.
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If I run into a question, it even spit
out some website code custom CSS to help
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stylize my blog section on my website.
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And it's just as simple as that.
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I was like ask a question, refine it and
it can give you an output and an example.
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And let's put a little disclaimer in here.
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Sometime chat makes a mistake.
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So they even have it on
the bottom of their page.
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So don't take it as the gospel.
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That's why the human touch is still
required because I asked it a couple
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questions about Go High Level.
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the whole system and it actually came
back with the wrong answer and I went
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back and said, Oh, I thought so and they
came back, sorry, Vicki, you are right.
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It was like my bad.
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Almost my bad.
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I've been laughing at this whole AI stuff.
335
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Another time it came back and
said, in my opinion, I was like,
336
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Oh, you have an opinion now.
337
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So now we're thinking now, huh?
338
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Interesting.
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As you see, I just play on it
and a couple of days it told
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me, you've reached your limit.
341
00:18:10,882 --> 00:18:11,872
I'm like, sorry.
342
00:18:12,402 --> 00:18:12,942
Whoops.
343
00:18:12,942 --> 00:18:14,242
That can happen pretty quickly.
344
00:18:14,302 --> 00:18:16,052
Have you ever asked AI to roast you?
345
00:18:16,072 --> 00:18:18,012
It can be very, very
funny to see the result.
346
00:18:18,012 --> 00:18:21,412
Not even just yourself, ask it to roast,
maybe the state you live in or the
347
00:18:21,412 --> 00:18:24,162
city and it'll be interesting to see
348
00:18:24,212 --> 00:18:25,932
I did ask it to interview me.
349
00:18:26,602 --> 00:18:27,712
Ooh, very nice.
350
00:18:27,872 --> 00:18:28,052
Yeah.
351
00:18:28,052 --> 00:18:29,512
I learned that in my certification.
352
00:18:29,642 --> 00:18:32,602
In fact, it's here in
Las Vegas AI mastery.
353
00:18:33,052 --> 00:18:37,182
If you want to have your own agency,
like you were mentioned, I don't know
354
00:18:37,182 --> 00:18:40,852
if I want to go down that route but
I definitely want to be able to offer
355
00:18:40,852 --> 00:18:43,522
products to my non profit clients.
356
00:18:43,532 --> 00:18:48,632
So, since it's here in the city, it gets
me out of this studio or where I am now.
357
00:18:48,682 --> 00:18:51,882
It makes me people see, I've
been anti peopling lately
358
00:18:51,882 --> 00:18:52,742
we've all been there
359
00:18:52,792 --> 00:18:57,142
so I'm like, okay, I need to
start peopling again because it's
360
00:18:57,152 --> 00:19:01,592
so easy to be immersed in the
virtual where I'm talking to you.
361
00:19:02,022 --> 00:19:05,552
I've never met you but I
consider this peopling now.
362
00:19:05,552 --> 00:19:09,412
I think it still qualifies too and
as long as we're filling that void,
363
00:19:09,742 --> 00:19:13,932
the void of the communication, seeing
someone face to face at least that's
364
00:19:13,932 --> 00:19:18,262
still a real authentic human connection
that you have and just the in person
365
00:19:18,262 --> 00:19:19,722
events aren't quite as popular.
366
00:19:19,982 --> 00:19:23,012
And I don't know where you live
but for us, it's cold right now.
367
00:19:23,382 --> 00:19:24,402
I'm in Las Vegas.
368
00:19:24,442 --> 00:19:24,912
Sorry.
369
00:19:26,407 --> 00:19:27,537
My favorite place to be.
370
00:19:27,537 --> 00:19:30,097
I was just looking up
stays for my coming trip.
371
00:19:30,097 --> 00:19:31,557
So if you're available.
372
00:19:31,557 --> 00:19:32,747
I'll stop in and say hi.
373
00:19:33,207 --> 00:19:34,117
Absolutely, yeah.
374
00:19:34,157 --> 00:19:35,687
We can meet up for coffee somewhere.
375
00:19:36,117 --> 00:19:39,977
And this is where I moved here in 2003,
right after I retired from Michigan.
376
00:19:39,977 --> 00:19:43,127
Came to Las Vegas because I couldn't
open my side door in Michigan
377
00:19:43,127 --> 00:19:44,357
because the snow was so deep.
378
00:19:44,507 --> 00:19:47,617
You are the person that I've always
Talked about wanting to be where I'm
379
00:19:47,617 --> 00:19:50,587
like, I'm just gonna move somewhere
warmer but every winter passes and I
380
00:19:50,587 --> 00:19:52,207
never do but I just need to do it today.
381
00:19:52,207 --> 00:19:56,282
Well, when you're entrenched in your
career to just pick up and it has to
382
00:19:56,282 --> 00:20:01,067
have some really motivational pull that
makes you want to go through all of that.
383
00:20:01,287 --> 00:20:01,747
Okay.
384
00:20:01,957 --> 00:20:04,347
I had just been retired.
385
00:20:04,407 --> 00:20:06,417
I was the horse that
he led out to pasture.
386
00:20:06,417 --> 00:20:08,577
But wasn't that still
so early in your career?
387
00:20:08,837 --> 00:20:13,227
Yeah, I was only 52 but I had
32 years because I started in
388
00:20:13,227 --> 00:20:14,817
the system right after college.
389
00:20:14,847 --> 00:20:21,007
And so I already had 32 years of teaching
or in the educational system as teacher
390
00:20:21,017 --> 00:20:25,937
and consultant and it was all under the
same system, Michigan educational system.
391
00:20:25,937 --> 00:20:29,587
So they said, Hey, you're
over 32 years, you can retire.
392
00:20:30,137 --> 00:20:31,457
So I looked at my options.
393
00:20:31,457 --> 00:20:33,287
My brother lived in Las Vegas.
394
00:20:33,287 --> 00:20:35,597
I would visit here quite often.
395
00:20:36,117 --> 00:20:39,487
The housing market was
pretty good at that time.
396
00:20:39,487 --> 00:20:44,367
Took a trip out here over Christmas,
looked at houses and actually picked one.
397
00:20:44,387 --> 00:20:49,057
I was like, I picked a house not
knowing I was being laid off or retired.
398
00:20:49,457 --> 00:20:54,877
I was just getting it for my five
year retirement plan, have it as
399
00:20:54,877 --> 00:21:00,529
my vacation home, signed all the
paperwork to build and bought the
400
00:21:00,529 --> 00:21:06,472
land and all of that stuff in February
and got my layoff notice March 30th.
401
00:21:07,122 --> 00:21:09,142
That my last day would be June 30th.
402
00:21:09,372 --> 00:21:12,262
So my five year plan literally
came down to five months
403
00:21:12,262 --> 00:21:13,822
because I moved here in July.
404
00:21:14,112 --> 00:21:18,392
So from February and was living
here July 7th to start work
405
00:21:18,682 --> 00:21:19,982
the first week in August.
406
00:21:19,982 --> 00:21:20,632
It was crazy.
407
00:21:20,782 --> 00:21:24,112
I didn't even get into that transition
but that's how I got out here.
408
00:21:24,522 --> 00:21:28,072
That's how I wrote my very first
book called The Wealthy Teacher,
409
00:21:28,082 --> 00:21:29,902
answering the question, what's next?
410
00:21:29,902 --> 00:21:33,892
Because I was like, Okay,
I've got what I do now,
411
00:21:33,892 --> 00:21:37,312
and 52 with all that experience,
I mean, you still had so much.
412
00:21:37,782 --> 00:21:40,342
So I was looking for what was next.
413
00:21:40,402 --> 00:21:41,632
Yeah, I'm not retired.
414
00:21:41,692 --> 00:21:43,052
I have too much energy.
415
00:21:43,452 --> 00:21:45,372
They used to call me the energizer bunny.
416
00:21:45,382 --> 00:21:51,162
So I was looking for what's next and
I start that book started as a journal
417
00:21:51,162 --> 00:21:55,402
because I was writing down my pros
and cons and what what I loved and
418
00:21:55,402 --> 00:21:59,982
it ended up being a business book
when the editor read it and They
419
00:21:59,982 --> 00:22:01,572
were like, this is a business book.
420
00:22:01,972 --> 00:22:03,312
And I'm like, really?
421
00:22:03,392 --> 00:22:07,282
Yeah, you're showing people how to find
their value and how to monetize it.
422
00:22:07,282 --> 00:22:08,052
Oh, okay.
423
00:22:08,302 --> 00:22:09,472
Let's make it a business book.
424
00:22:09,472 --> 00:22:10,782
So I fell into that.
425
00:22:11,102 --> 00:22:15,672
That was my love of sharing information
and teaching but then I worked with like
426
00:22:15,962 --> 00:22:22,322
four different non profits here and then
realized that I think filling the gap
427
00:22:22,332 --> 00:22:24,352
was where I really found my passion.
428
00:22:24,602 --> 00:22:31,237
So that's where I started creating my
own information sources and resources
429
00:22:31,237 --> 00:22:35,637
and things like that and that way I could
also focus on what I'm interested in.
430
00:22:35,907 --> 00:22:40,857
I'm interested in creatives,
the design, creating thumbnails.
431
00:22:40,877 --> 00:22:43,297
I have a YouTube channel,
I have the podcast.
432
00:22:43,347 --> 00:22:43,577
Yeah.
433
00:22:43,577 --> 00:22:45,647
Where can people connect
with you and find you online?
434
00:22:45,647 --> 00:22:48,577
Feel free to drop those channel
names or links and we'll provide
435
00:22:48,577 --> 00:22:49,957
those in the description as well.
436
00:22:50,522 --> 00:22:50,712
Okay.
437
00:22:50,732 --> 00:22:51,042
Yeah.
438
00:22:51,062 --> 00:22:54,662
The TPS, the Philanthropy
Foundation, TPS network.
439
00:22:54,742 --> 00:22:56,052
That's my YouTube channel.
440
00:22:56,372 --> 00:23:01,712
That's where all my podcasts are and
then I do logic model training for
441
00:23:01,732 --> 00:23:03,662
the framework for program planning.
442
00:23:04,022 --> 00:23:07,972
I do the super donor challenge,
which is the system for attracting
443
00:23:07,972 --> 00:23:11,992
and retaining donors and making them
your super donors or super fans.
444
00:23:12,532 --> 00:23:14,042
Google ad grant eBooks.
445
00:23:14,062 --> 00:23:15,872
I have a cybersecurity for WordPress.
446
00:23:15,872 --> 00:23:16,432
You name it.
447
00:23:16,432 --> 00:23:16,912
I got it.
448
00:23:16,912 --> 00:23:18,322
you are full of resources.
449
00:23:18,442 --> 00:23:21,652
You come into the conference center with
a trench coat and you open it up and it's
450
00:23:21,652 --> 00:23:23,332
just got all these tools and resources.
451
00:23:23,332 --> 00:23:24,052
You're like, which one you want?
452
00:23:24,052 --> 00:23:24,382
I got it.
453
00:23:24,382 --> 00:23:26,152
And then like a big cart comes behind you.
454
00:23:26,152 --> 00:23:26,962
You're like, I also have that.
455
00:23:27,062 --> 00:23:28,167
I do have my lanes.
456
00:23:28,442 --> 00:23:30,772
Fundraising and marketing
is really what I like.
457
00:23:30,832 --> 00:23:35,432
I think marketing is but I don't
look at social media and all of that.
458
00:23:35,492 --> 00:23:39,572
I'm looking at strategically the
whole community, the customer journey.
459
00:23:40,002 --> 00:23:43,092
Some people say donor, I call it,
they're still customers but I look
460
00:23:43,092 --> 00:23:46,172
at that journey and then how are
you going to communicate that?
461
00:23:46,172 --> 00:23:47,652
That's through your impact.
462
00:23:47,772 --> 00:23:49,722
You find that out through the logic model.
463
00:23:50,062 --> 00:23:53,902
So all of these pieces work
together, Google ad grants.
464
00:23:53,902 --> 00:23:56,852
That's still marketing
and getting out there.
465
00:23:56,852 --> 00:23:57,762
It's just digital.
466
00:23:57,792 --> 00:24:00,002
So how are you going to communicate?
467
00:24:00,212 --> 00:24:00,992
Where are you sitting?
468
00:24:01,302 --> 00:24:03,482
I focus more on where
are you sending them?
469
00:24:03,852 --> 00:24:05,582
What does that landing page look like?
470
00:24:05,922 --> 00:24:07,772
When they get there, what
are they going to do?
471
00:24:07,772 --> 00:24:09,602
Are they going to have to search
for a whole bunch of stuff?
472
00:24:09,812 --> 00:24:13,522
Or do they go to exactly
what they were looking for?
473
00:24:13,822 --> 00:24:14,802
And don't have to search.
474
00:24:14,812 --> 00:24:17,192
So that's the power of Landy.
475
00:24:17,192 --> 00:24:17,502
Okay.
476
00:24:17,502 --> 00:24:20,052
This is what it's all about and I
wanted to ask a little bit more because
477
00:24:20,052 --> 00:24:23,792
of that experience with working with
nonprofits, what has been working?
478
00:24:23,792 --> 00:24:26,642
To build those relationships,
to increase the dollars.
479
00:24:27,112 --> 00:24:31,682
What should nonprofits be looking towards
and focusing on to have the most impact?
480
00:24:31,682 --> 00:24:33,832
Consistent communication.
481
00:24:33,882 --> 00:24:35,522
They want to hear what's happening?
482
00:24:35,752 --> 00:24:37,202
Literally, donors just want to hear.
483
00:24:37,422 --> 00:24:39,182
They want to be kept in the loop.
484
00:24:39,182 --> 00:24:41,112
They want to hear the success stories.
485
00:24:41,662 --> 00:24:46,112
They don't always just want to hear
from you when you need something, okay?
486
00:24:46,152 --> 00:24:47,762
And that's survival mode.
487
00:24:47,862 --> 00:24:51,832
Oh, woe is us, we're going to close
these programs if you don't help.
488
00:24:52,042 --> 00:24:53,882
No, they want to hear success stories.
489
00:24:54,472 --> 00:24:56,962
And so I call it ten touch points.
490
00:24:57,432 --> 00:24:59,472
Throughout the year, you
should have at least.
491
00:25:00,052 --> 00:25:00,842
That's a minimum.
492
00:25:00,882 --> 00:25:05,562
10 touch points where you have reached
out to them with just communication.
493
00:25:05,562 --> 00:25:10,682
Not inviting them to an event or this is
our annual fundraising time or whatever.
494
00:25:10,982 --> 00:25:13,412
Just send out a news email newsletter.
495
00:25:13,602 --> 00:25:14,332
Once a month.
496
00:25:14,352 --> 00:25:15,442
That's 12 right there.
497
00:25:15,897 --> 00:25:17,237
If you think about it, there's 12 months.
498
00:25:17,237 --> 00:25:21,507
If you send out one a month with
just informational pieces on what's
499
00:25:21,507 --> 00:25:27,707
happening, do a employee spotlight,
who's on the board, informational pieces,
500
00:25:27,757 --> 00:25:30,157
always have a donor recognition area.
501
00:25:30,527 --> 00:25:31,897
We appreciate you.
502
00:25:32,127 --> 00:25:37,307
They want to be recognized and
appreciated and then ask for feedback.
503
00:25:37,307 --> 00:25:42,457
Simple enough then on top of that when you
invite them to all these other things and
504
00:25:42,457 --> 00:25:46,607
learn their names when they come be the
networker, be the little butterfly that
505
00:25:46,607 --> 00:25:53,267
flops around and introduces and works as
they used to say, work the room, if you're
506
00:25:53,267 --> 00:25:58,367
still having live events but there's a lot
of virtual events now you can do a hybrid.
507
00:25:58,667 --> 00:26:05,267
Silent auction online now with the payee,
which is one of those auction hybrid
508
00:26:05,267 --> 00:26:11,137
where you could either have an actual
auctioneer or just a timer clock where
509
00:26:11,137 --> 00:26:13,357
it ticks down and people sign up for.
510
00:26:13,637 --> 00:26:19,237
So there's so many strategies out there
it's just, what is the niche that works
511
00:26:19,247 --> 00:26:21,917
for your mission and who you serve?
512
00:26:21,917 --> 00:26:25,777
Because if you're in a recovery type
of organization you're not going to
513
00:26:25,777 --> 00:26:27,567
promote wine and beer or something.
514
00:26:27,567 --> 00:26:28,937
Here's our sponsor, you know?
515
00:26:29,107 --> 00:26:29,417
Right.
516
00:26:29,417 --> 00:26:29,727
Yeah.
517
00:26:29,727 --> 00:26:34,687
So you have to think about where are your
people and you have two types of people.
518
00:26:35,212 --> 00:26:39,772
You have this constituents you serve
and then the donors that support that.
519
00:26:39,782 --> 00:26:43,172
So your language and your communication
line is totally different.
520
00:26:43,432 --> 00:26:46,032
So you almost need two
threads of what to say.
521
00:26:46,402 --> 00:26:47,372
It's I could talk.
522
00:26:47,372 --> 00:26:48,382
And I love hearing about it.
523
00:26:48,382 --> 00:26:51,032
And that's why I'm asking these
questions because it is so important.
524
00:26:51,032 --> 00:26:55,452
I am also assisting a nonprofit with
their execution, their strategy now.
525
00:26:55,777 --> 00:27:00,017
They're in a similar mindset of this
quick, hurry up, quick minute offense
526
00:27:00,017 --> 00:27:01,477
and I said, let's pump the brakes here.
527
00:27:01,687 --> 00:27:04,897
I know you want to go fast but we have
to go fast in the right direction.
528
00:27:05,157 --> 00:27:06,687
We just have to move with intent.
529
00:27:06,937 --> 00:27:12,167
So let's not scramble and just put
together, this play, let's plan it out.
530
00:27:12,177 --> 00:27:13,227
Google ad grants.
531
00:27:13,597 --> 00:27:20,167
It takes about 60 days or at least 2 to 3
months for Google to system the algorithms
532
00:27:20,177 --> 00:27:25,337
to even pick up your ads to start pushing
them to the top of the surface and that's
533
00:27:25,337 --> 00:27:29,567
why it's so important to have those
keywords and do the planning and have the
534
00:27:29,567 --> 00:27:33,597
right contents to make sure it's striking
the chord of what people are looking for.
535
00:27:33,597 --> 00:27:36,707
But we got to deal with the algorithms,
we're still beholden to them.
536
00:27:36,707 --> 00:27:37,107
Yes.
537
00:27:37,367 --> 00:27:38,597
We have to appease Google.
538
00:27:38,647 --> 00:27:42,537
They give you 10, 000 a month,
that's patience but if it's set up
539
00:27:42,537 --> 00:27:46,387
right, it's guaranteed to be going
out because they're sending it out.
540
00:27:46,397 --> 00:27:50,497
Once you create a campaign it's
going out but it has to take time
541
00:27:50,497 --> 00:27:51,927
to pick up on the algorithms.
542
00:27:52,397 --> 00:27:57,142
It's not like posting on social media
where you see it immediately but then
543
00:27:57,142 --> 00:27:59,212
who sees it unless you pay for it.
544
00:27:59,312 --> 00:28:04,072
Right in the same way that social media
is trying to see who's engaging, who's
545
00:28:04,072 --> 00:28:07,692
viewing at it To see who's gonna stay
longer Google is gonna do the same to
546
00:28:07,692 --> 00:28:12,042
match search intent and doesn't meet
the criteria do people click through it.
547
00:28:12,172 --> 00:28:13,572
Are they happy with the search result.
548
00:28:13,842 --> 00:28:14,642
So all these things factor in
549
00:28:14,782 --> 00:28:19,262
and plus with Google grant, you have to
have a 5 percent click through rate that
550
00:28:19,632 --> 00:28:23,782
in order to keep the grant, fortunately,
my numbers are higher than that.
551
00:28:23,792 --> 00:28:27,052
Some of my numbers are from
ads that I placed years ago.
552
00:28:27,052 --> 00:28:28,852
15 fundraising strategies.
553
00:28:29,212 --> 00:28:33,982
That one I placed probably six
years ago and it's still getting 10
554
00:28:33,982 --> 00:28:36,192
to 12 percent click through rate.
555
00:28:36,512 --> 00:28:37,342
That's incredible.
556
00:28:37,342 --> 00:28:38,122
Wow.
557
00:28:38,212 --> 00:28:39,272
You're hitting the mark.
558
00:28:39,272 --> 00:28:41,352
Google is rewarding you
for a job well done.
559
00:28:41,352 --> 00:28:43,612
I'm like, okay, that one stays.
560
00:28:43,612 --> 00:28:44,282
Absolutely.
561
00:28:44,282 --> 00:28:45,932
Is there anything else going on?
562
00:28:45,982 --> 00:28:47,572
We have the summit coming up.
563
00:28:47,742 --> 00:28:50,842
Anything else exciting that you're
looking forward to coming up in 2025?
564
00:28:50,892 --> 00:28:53,022
I'm doing my podcast interviews.
565
00:28:53,022 --> 00:28:56,382
I'm going to be interviewing all
the people that are on the summit
566
00:28:56,562 --> 00:29:00,197
but I'm also reaching out anybody
who wants to be on the nonprofit
567
00:29:00,197 --> 00:29:01,897
corner podcast, come be a guest.
568
00:29:01,897 --> 00:29:06,287
That is one of my biggest challenges
is finding guests because I'm so busy
569
00:29:06,287 --> 00:29:08,247
working to set up summits and stuff.
570
00:29:08,687 --> 00:29:13,217
I sort of forget to reach out
and ask guests and that's why,
571
00:29:13,307 --> 00:29:16,737
like how I met you, I was in that
podcast group looking for guests.
572
00:29:16,737 --> 00:29:19,797
It was a perfect timing and I'd be
happy to share some strategies for
573
00:29:19,797 --> 00:29:23,097
finding other guests as well with you
just to make it a little bit easier.
574
00:29:23,307 --> 00:29:25,747
But that's a part of working together,
collaborating, sharing ideas.
575
00:29:25,767 --> 00:29:27,587
We can do it to help lift each other up.
576
00:29:27,637 --> 00:29:27,937
Yep.
577
00:29:28,177 --> 00:29:31,937
And see, even like with your podcast,
I'm going to put it on the TPF network.
578
00:29:32,317 --> 00:29:34,857
So it's good exposure over there.
579
00:29:35,407 --> 00:29:36,017
Thank you.
580
00:29:36,127 --> 00:29:37,007
That's so awesome.
581
00:29:37,237 --> 00:29:40,397
Whenever I'm on a podcast, I
share it on all of my platforms,
582
00:29:40,407 --> 00:29:42,647
LinkedIn, Facebook all of those,
583
00:29:42,717 --> 00:29:43,647
all of them, right.
584
00:29:43,647 --> 00:29:46,657
It's like the big two to three
now became big six, seven.
585
00:29:46,657 --> 00:29:48,737
Now we have a full
arsenal of social media.
586
00:29:48,737 --> 00:29:50,377
We can have at our fingertips.
587
00:29:50,987 --> 00:29:55,317
Yeah and just with anything you
have to pick, where are your people?
588
00:29:55,507 --> 00:29:57,767
With so many platforms,
I don't use Pinterest.
589
00:29:57,807 --> 00:30:01,747
That's not where my people are I do use
LinkedIn because that's where leaders are.
590
00:30:02,152 --> 00:30:07,692
And so Facebook, that's where volunteers
and the other constituents are.
591
00:30:07,702 --> 00:30:13,422
So, there's a place for each
platform that I think really is.
592
00:30:13,592 --> 00:30:17,092
One last thing, anybody who wants
to sponsor any of our summits?
593
00:30:17,302 --> 00:30:21,712
Because this is the inaugural year
for the non profit impact summits
594
00:30:21,712 --> 00:30:25,462
sponsorship actually gets the whole
year for at least three summits.
595
00:30:25,802 --> 00:30:29,132
Depending on when they sign up, I'll
give them three summits in a cycle
596
00:30:29,342 --> 00:30:34,562
and it's very reasonable but it's
sponsorship with impact because you're
597
00:30:34,572 --> 00:30:37,382
helping not one organization, hundreds.
598
00:30:37,382 --> 00:30:38,752
That was my pitch for the day.
599
00:30:39,422 --> 00:30:40,432
That is wonderful.
600
00:30:40,442 --> 00:30:41,842
Thank you, Dr. Victoria Boyd.
601
00:30:41,852 --> 00:30:42,652
We appreciate it.
602
00:30:42,872 --> 00:30:46,472
Excited to participate in the summit
and look forward to the other ones and
603
00:30:46,482 --> 00:30:50,212
everything else that you're doing to the
nonprofit world and just businesses and
604
00:30:50,212 --> 00:30:52,112
people as a whole, keep up the great work.
605
00:30:52,152 --> 00:30:53,012
We appreciate it.
606
00:30:53,492 --> 00:30:54,702
And I appreciate you.
607
00:30:54,732 --> 00:30:55,982
Thank you for having me on.
608
00:30:56,312 --> 00:30:56,982
Absolutely.
609
00:30:56,992 --> 00:30:57,462
Thank you.
