OVER DEZE AFLEVERING
Jayme and Michael Dreizen of Kaleiya Kaleidoscope Co. are creating something most people have never seen before: bespoke kaleidoscopes built with gold, precious gemstones, engraving, and fine-jewelry craftsmanship.
In this episode of Bling Talks, Anthony Haddad sits down with Jayme and Michael to hear how the idea started with a kaleidoscope Jayme originally bought as a birthday gift for her sister — and then decided to keep for herself.
That simple purchase eventually became a collection and, years later, the inspiration for Kaleiya.
Jayme and Michael share how they went from backgrounds in real estate to working with goldsmiths, gem dealers, engravers, and jewelry craftspeople to create highly customized kaleidoscopes filled with precious gemstones.
They also discuss the challenges of creating a luxury product customers have never seen before, why certain high-ticket products need to be experienced in person, the craftsmanship behind engraving and pavé work, and why they describe Kaleiya as “jewelry for the mind.”
In this episode:
- The birthday gift that started Jayme’s kaleidoscope obsession
- How the idea evolved into Kaleiya
- Turning a traditional kaleidoscope into a luxury art object
- Putting more than 22 carats of gemstones inside one piece
- Learning the gemstone business from a real-estate background
- Working with engravers, goldsmiths, and jewelry craftspeople
- Why detailed engraving can take hundreds of hours
- The challenges of sapphire and diamond pavé
- Why some luxury products need to be experienced in person
- The Tucson gem-show story
- Why Kaleiya calls its creations “jewelry for the mind”
About the Guests
Jayme and Michael Dreizen are behind Kaleiya Kaleidoscope Co., creating bespoke kaleidoscopes using precious metals, gemstones, engraving, and intricate jewelry craftsmanship.
Kaleiya:
Jayme Dreizen on LinkedIn:
https://www.linkedin.com/in/jaymedreizen/
Watch the EpisodeYouTube:
About the HostAnthony Haddad is the host of Bling Talks and founder of JewelryBox.ai. He interviews jewelry leaders, entrepreneurs, innovators, and business builders to uncover the strategies, challenges, and stories shaping the future of jewelry and modern business.
JewelryBox.aiJewelryBox.ai helps jewelry businesses improve marketing, lead generation, customer communication, sales follow-up, content, CRM, funnels, and automation without managing disconnected systems.
Learn More:
Bling Talks:
https://jewelrybox.ai/bling-talks-podcast
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