OVER DEZE AFLEVERING
This is a special crossover episode with Made For Us, a podcast that explores the intersection of innovation and inclusion. On Made For Us, host Tosin Sulaiman speaks to founders, designers and business leaders who are thinking deeply and creatively about how to build better and more inclusive products.
Tosin's guest on this episode is Maura Horton, CEO and founder of MagnaReady, an accessible fashion brand that enables millions of people with limited dexterity and mobility to dress independently. Maura developed the concept for MagnaReady after her husband was diagnosed with Parkinson's and struggled to button his shirts. She invented and eventually patented a magnetic closure system that replaces buttons and has since licensed the technology to Fortune 500 Companies including PVH Corp, owner of Calvin Klein and Tommy Hilfiger. Maura also partnered with and advised Tommy Hilfiger Adaptive, the first mainstream brand to launch a children's adaptive apparel line.
In this episode, Maura talks about:
- The state of the adaptive clothing market before MagnaReady
- How Maura got the inspiration to infuse magnets into her husband's shirts
- The challenges she faced in the design and manufacturing process
- Why Maura thinks the term 'adaptive' is unhelpful
Learn more about MagnaReady at magnaready.com and @magnaready on Instagram.
Listen to other episodes of Made For Us: podfollow.com/made-for-us/view
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Read the episode transcript: carolynkiel.com/podcast/accessible-fashion-maura-horton-magnaready
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Disclaimer: The views, guidance, opinions, and thoughts expressed in Beyond 6 Seconds episodes are solely mine and/or those of my guests, and do not necessarily represent those of my employer or other organizations. These episodes are for informational purposes only and do not substitute for professional medical advice. Consult a medical professional or healthcare provider if you are seeking medical advice, diagnoses, or treatment.
