Authenticity Tips & Tricks: AT&T SVP of Business Marketing Alicia Dietsch

Today, my guest is Alicia Dietsch, SVP of Business Marketing at AT&T. But today, instead of American Telephone & Telegraph, today we'll be reviewing some Authenticity Tips & Tricks from one of the mainstays of the telco giant.

For the past 30 years, Alicia has led various parts of the business (and started with a dozen years in sales, which this host greatly appreciated) -- and today opens up about what the business marketing side of AT&T is all about (and how it differs from the consumer side you see on TV). We also chat about initiatives like FirstNet, and how AT&T is approaching a new-ish world of "B2B2P."

Sit back and dial up this episode!

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