#64 B2B SaaS Marketing Mastery | Aaron Orendorff, VP of Growth at Fermat

Logan Dunn, Head of E-commerce at Wyze, ran 100 ads at once, cut traffic, and watched conversions go up. In this episode, he breaks down the counterintuitive paid media playbook behind Wyze's D2C growth — including why narrow targeting beats broad reach, how in-house creative unlocks faster iterati…

Remy's Danielle Sakher explains how her team balances speed with observability and security as AI coding tools move from novelty to enterprise infrastructure. She shares what it's really like selling an AI builder to security-conscious industries like financial services, plus a wild stat: alpha use…

Avishag Daniely built One Layer's entire marketing and partnerships function from scratch — coming from a background in IDF cyber intelligence. She shares how her military analytical training shaped her approach to B2B GTM, what it takes to build pipeline when no one's heard of your company yet, an…

Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not plug-and-play" really means in affiliate marketing and how to build partnerships that actually move revenue.