Why "Make Something People Want" is Bad Advice
Introduction: The Allure and the Flaw of the YC Model
For over a decade, the Silicon Valley dream has had a single, unmistakable gateway: Y Combinator. It’s the institution that minted giants like Airbnb, Stripe, and Dropbox. Its mantra, "Make Something People Want," has become a sacred text for as…
Outcome-Driven Innovation: Predicting Product Success with Tony Ulwick
In this episode of Breakthrough Innovation, we’re joined by Tony Ulwick, founder and CEO of Strategyn and the pioneer behind Outcome-Driven Innovation (ODI), a proven approach that helps companies predict product success with greater precision. Tony shares his journey from his early days as a mecha…
Episode 25: Jobs-To-Be-Done in the Age of AI: What Stays, What Adapts?
Join us in a transformative discussion with Tony Ulwick, who shares his expert insights on mastering innovation in the AI-driven world. Discover the importance of focusing on what customers truly need and how this can set your product apart. Explore the critical mindset shift from product features …
Jen Blatz
Jen Blatz, principal UX researcher at Boeing Employees' Credit Union (BECU), takes us on a journey from journalism to UX design, sharing practical insights from the trenches of financial institutions and animal hospitals. With experience spanning VCA animal hospitals to Capital One to Rocket Mortga…
Episode 151: AI in Practice: Learning from Law & Beyond with Pritesh Patel
In this episode, Sean and Kelly welcome Pritesh Patel, a computer scientist specializing in AI who brings over 20 years of experience from companies like Turner Broadcasting, Walmart, and GE to his current role at Fisher Phillips law firm. Pritesh shares fascinating insights about implementing AI i…
Mastering Jobs-to-Be-Done with Tony Ulwick
Driving innovation isn't easy for any business leader. The methods that brought success yesterday may not secure growth tomorrow. But how do you know when it's time to rethink your approach? How can you ensure your team's efforts align with what customers actually need?
Tony Ulwick is the founder…
Why New Products Fail: An Interview with Tony Ulwick, Founder and CEO, Strategyn
For most companies new product innovation is a game of chance, resulting in many more misses than hits. The reason, according to innovation expert Tony Ulwick, is that they don't take the time to figure out what customers actually need.
How to Avoid Innovation Failure – Tony Ulwick
Do you want to learn how to avoid innovation failure?
Today I'm talking with Tony Ulwick, who has spent his career clarifying the complex world of innovation. Tony believes that innovation isn't just about creating new ideas – the heart of innovation is uncovering and addressing unmet customer nee…
Why Most Products Fail (and How JTBD Fixes It) with Tony Ulwick
Why do most products fail? Tony Ulwick, CEO of Strategyn and pioneer of Jobs-to-be-Done theory, shares how his experience with IBM's billion-dollar PC Junior flop sparked a 30-year obsession with innovation. Discover Outcome-Driven Innovation (ODI), a proven framework that helps companies create wi…
586: Is this the future of JTBD? – with Mike Boysen
An outcome-driven innovation perspective on Jobs-to-be-Done
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TLDR
In this episode of Product Mastery Now, I’m talking with innovation veteran Mike Boysen about making Jobs-to-be-Done (JTBD) practical, fast, and accessible thanks to AI-powered tools and frameworks. We…
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