# Tobi Lütke

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From Nearly Bankrupt to $5B+ Revenue, with Ring Founder Jamie Siminoff

Jamie Siminoff built the first WiFi video doorbell in his garage, got rejected on Shark Tank, and nearly went bankrupt "at least four times" while growing Ring into one of the largest consumer hardware businesses in the world. We talk about the $1.15B sale to Amazon, coming back to lead Ring after…

Infinite plausible PRs w/ Nate Berkopec

Back in February, Nate said that coding workflows built around adding more human-in-the-loop steps were a dead end, and that the end state is the "dark factory," where humans aren't allowed on the floor. Six months later, Matt asks him where he stands now. They cover why agents that produce endless…

#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Tobi Lütke is a German born Canadian who built a multibillion-dollar company from a snowboard shop; champions economic freedom for regular people starting businesses; combines old-world craftsmanship with modern innovation. He is an entrepreneur, software developer, best known as the co-founder and…

The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targeting, why brand books fail with creators, and how teams approve hundreds of ads a week. How do you keep a DTC brand coherent when you're shipping that much creative? Eugene says the fundamentals o…

The Opportunity I See in Amazon Blocking Meta’s AI Agent

· udskrift
Amazon locked Meta's new shopping agent, Muse, out of its store twelve days after launch, and Shopify opened about a million stores to it the next day. The brands those agents skip are the opening. Featuring: Meta, Amazon, Shopify, ReFiBuy, Azoma, Mark Zuckerberg, Tobi Lütke, Ben Thompson Watch o…

Tobi Lütke: Shopify, AI, Entrepreneurship

On this episode of Entrepreneur Head to Head, we dive into the story of Tobi Lütke, the co-founder and CEO of Shopify. From a German-born programmer who moved to Canada to pursue his interests in technology to building a platform that powers millions of businesses, Lütke's journey is a masterclass …

#0227_ STORY INSPIRE: Tobi Lütke — How Shopify Became a Game-Changer for Entrepreneurs & Online Business

Welcome to STORY INSPIRE! In this episode, we explore the entrepreneurial journey of Tobi Lütke, the co-founder and CEO of Shopify, and how the platform transformed the way people build and manage online businesses.The conversation examines the ideas, technology, and business decisions behind Shopi…

Overloading #1223

Overloading is the key to changing your story in achieving your goals. By repeatedly telling yourself a new, empowering story, you can rewire your brain and align your behavior with your desired identity. This principle, exemplified by Navy SEALs and Shopify’s Tobi Lütke, emphasizes the power of re…

If AI Agents Do the Shopping, Shopify Might End Up Owning Only the Checkout

Shopify has bought shop.com from Market America and won’t say what it paid. Rick Watson and Jessica Lesesky use the deal to work out where Shopify fits once AI agents do more of the shopping. Rick thinks Shop Pay matters most. If agents skip the storefront, Shopify may be left owning the checkout a…

#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

Tobi Lütke is a German born Canadian who built a multibillion-dollar company from a snowboard shop; champions economic freedom for regular people starting businesses; combines old-world craftsmanship with modern innovation. He is an entrepreneur, software developer, best known as the co-founder and…