Episode 105: Brand strategy for B2B tech companies with Stapho Thienpont
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnelJoin me, Stapho Thienpont, and Stef Hamerlinck, brand builder at Alan sharing:- The step-by-step process of creating a B2B brand strategy with examples from Alan: raising $490mln, growing to $258mln ARR and acquiring 20k custo…
RV124 -The power of Content, Education and Understanding your Customers | Let’s talk branding
Chris was invited to join Stef Hamerlinck on the Let’s talk branding podcast to discuss content and branding.
Chris challenges the traditional approach to B2B marketing and emphasizes the importance of understanding customers and generating demand. He highlights the distinction between demand crea…
Mastering B2B Branding: Insights from a Top Brand Strategist: Stef Hamerlink
My guest today is Stef Hamerlinck! Stef Hamerlinck is a brand strategist and designer, and a brand-builder at Alan.
In his day-to-day job, he runs his own branding studio with a wide variety of international clients in the CPG and lifestyle spaces.
His podcast 'Let's Talk Branding' is a criti…
BONUS: Our Biggest Marketing Lessons and Opportunities with Alan Hart and Stef Hamerlinck
This is a BONUS episode from Marc Binkley and the Anstice aCast podcast where Alan, Marc, and Stef Hamerlinck discuss the year in review of marketing and their respective podcasts.
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In this year-in-review, Alan, Stef, and Marc share the biggest lessons they've learned from interviewing hundred…
Mascots in Insurance? How Alan Breaks the Mold – with Stef Hamerlinck | KLIMB Podcast
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Creating a Brand Mascot with AI: An interview with Stef Hamerlinck
In this conversation, Ian Paget and Stef Hamerlinck discuss the evolution of brand building, the integration of AI in branding, and the significance of mascots. Stef shares his journey from graphic design to brand strategy, emphasizing the role of AI in enhancing creativity and efficiency in brand …
In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck
IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessing a mascot's effectiveness, based on distinctiveness, entertainment, and playab…
Ep. 28: A.I. vs. Creatives: The Real Problem w/ Stef Hamerlinck
Brand Mascots, AI, and the Future of Creative Work with Stef Hamerlinck
In this episode, Michael Janda talks with Belgian designer, brand strategist, and mascot-obsessed creative Stef Hamerlinck about the strange, exciting, and controversial intersection of brand mascots, generative AI, and creati…
Creativity Week Recap
We just came out of Creativity Week, and we sat in on three different webinars covering AI in branding, B2B marketing psychology, and why most creative briefs are broken. In this episode, Derek and Marc break down the 9 biggest takeaways — 3 from each session — and argue about a few of them along t…
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