# Ricardo Baca
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ricardo baca (born c. 1977 (age 42–43)) is an American journalist best known for being the first full-time marijuana rights editor for a major American newspaper. He was an editor at The Denver Post, producing The Cannabist for over three years until December, 2016.
Lessons from ‘The Green Rush’ with the Denver Post’s first cannabis editor, Ricardo Baca
Ten years ago on New Year's Day, the first recreational cannabis dispensaries opened their doors to long lines of excited people. Those first few years were known as "The Green Rush" – but now, with sales and revenue dipping from their highest point, some are wondering what the next decade will bri…
What Federal ‘Rescheduling’ Means for the Local Weed Scene
Cannabis has been a "Schedule I" drug for decades, meaning the federal government regulates it the same way as heroin. But that could be changing soon, with the recent surprise news of a potential rescheduling. Host Bree Davies sits down with former cannabis reporter, founder of Grasslands PR Agenc…
Staying Dry in the Grasslands with Ricardo Baca
Text Cannabis Man!
In this episode, host Don Kleppin shares his personal trek through Dry January, a month-long break from cannabis, alcohol, caffeine, and added sugars. With vivid dreams every night and a 10-pound weight loss in just 17 days, Don reflects on the impact of the challenge so far.
T…
Covering the marijuana industry, part 3
In the third and final part of our conversation on covering the legal marijuana industry, Ricardo Baca, editor of The Denver Post’s website The Cannabist; and Kevin Dale, executive editor of Arizona PBS’s Cronkite News, share their insights from covering the industry in Colorado. Megan Calcote host…
Bridging The Cannabis Divide Toward A Sustainable Future
While the hemp-fueled THC beverage category may be just getting started, it's been a more complicated path for an over-arching industry still waiting on perceptions and legislation to catch-up with consumer preferences. Today's episode features a sit down with Ricardo Baca, named one of the 7 Most…
Colorado Senate approves creating ‘Buy Colorado Day’ as new official state holiday
Legislators, entrepreneurs and business owners celebrated the first step of creating a new state holiday in a fittingly Coloradan way, proclaiming “Buy Colorado Day” at 3:03 p.m. on March 3, a nod to the state’s first area code, 303.
The holiday is intended to celebrate Colorado-based companies an…
Shaping the Future of Wellness Media with Ricardo Baca
Join Montel Williams on this episode of Let's Be Blunt with Montel as he sits down with Ricardo Baca—a pioneer in cannabis journalism and PR. Ricardo made history as The Denver Post's first-ever cannabis editor, reshaping the conversation around cannabis through groundbreaking reporting and editori…
3-3-26 *INTERVIEW* Ricardo Baca Talking the Second Anniversary of Buy Colorado Day
In this episode, we're celebrating Colorado made products with Ricardo Baca, the mastermind behind Buy Colorado Day. Joining us on this special day, Ricardo shares the story behind creating a movement that spotlights local brands and businesses. From his childhood love for the ABC program to his cu…
3-3-26 *INTERVIEW* Ricardo Baca Talking the Second Anniversary of Buy Colorado Day
In this episode, we're celebrating Colorado made products with Ricardo Baca, the mastermind behind Buy Colorado Day. Joining us on this special day, Ricardo shares the story behind creating a movement that spotlights local brands and businesses. From his childhood love for the ABC program to his cu…
From Denver Post Journalist to PR Agency Founder: Ricardo Baca’s Marketing Agency
🎙️ Ricardo Baca: From Newsroom to Journalism-Minded Agency Founder
In this episode, Ricardo Baca, founder and CEO of Grasslands, shares how 24 years as a journalist — including a stint as the first cannabis editor at a major American newspaper — shaped a PR agency built on respect for the craft he …
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