Why This Luxury Founder Tells Customers NOT to Buy – Marc-Antoine Barrois Strategy Briefing
Modern retail is globally efficient but emotionally bankrupt. Marc-Antoine Barrois, founder of the luxury fragrance house MARC-ANTOINE BARROIS, and architect Antoine Bouillot join Natalie Berg to discuss their shared belief: a store should prioritize emotion over the transaction.
In this episode, …
The Trust Crash: Why Consumers Don't Believe Brands Anymore
Your brand believes it's trusted. Your customers disagree.
Dr Amna Khan is a renowned retail and consumer behaviour expert with a PhD in trust development from Alliance Manchester Business School. She's observed the trust contract between businesses and consumers unravel in real time. She joins Na…
Kingfisher's Group Digital Director: AI Is Bigger Disruption Than E-Commerce & Mobile
AI is a bigger wave of disruption than e-commerce or mobile because it isn't just changing how consumers behave; it's fundamentally changing how businesses operate.
Romain Roulleau, Group Digital & E-Commerce Director, Kingfisher, joins Natalie Berg to unpack how Kingfisher — the £13 billion home …
Inside Diageo's Digital Strategy: AI, Amazon Discovery & 15-Minute Delivery
70% of whiskey shoppers in Germany start on Amazon — even if they don't buy there.
It's a powerful reminder that digital commerce is about more than the transaction; it's about discovery, inspiration and brand-building - important for a category like alcohol where just 6-7% of sales take place on…
Kraft Heinz Europe's Chief Growth Officer on the Power of Partnerships
How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup?
Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets, at Kraft Heinz, joins Natalie Berg to discuss how to turn consumer obsession into commercial growth — from…
How TikTok Drives People Back to Shops
TikTok is sending shoppers back to stores, not away from them.
Hosted by retail analyst Natalie Berg, this episode features Paul Mears, Group Vertical Director of Retail and E-Commerce at TikTok, on why discovery on TikTok is driving footfall and sales to independent shops, cafes, and restaurants.…
How Cheeky Wipes Built a Daily TikTok Live Strategy
Live every day for 18 months: how Cheeky Wipes turns awkward questions into sales on TikTok.
In this mini episode, Helen Rankin, founder of Cheeky Wipes and Cheeky Pants, shares how daily TikTok Lives build community and remove barriers to buy. She speaks to Natalie Berg at TikTok's live shopping …
How a £40 TikTok Order Turned Into £10K a Week in Wholesale
How did a third-generation butcher from Wolverhampton use TikTok to become one of the UK's most recognisable halal brands?
Manny Malik from Malik Butchers joins Natalie Berg at TikTok's live shopping event in Covent Garden.
Manny explains the Halal Family Series that hit up to 9 million views, h…
The Body Shop at 50: CEO Mike Jatania on the Comeback Plan
The Body Shop is in transformation mode. Two years after its rescue from administration, the globally renowned ethical beauty business is moving from stabilization to its next phase of growth under Mike Jatania - Co-Founder of Aurea Group and CEO & Chairman of The Body Shop.
Mike joins Natalie Ber…
Inside Manhattan Exchange: Supply Chains Get an AI Upgrade
AI deployed into fragmentation does not create intelligence; it amplifies complexity.
Recorded at Manhattan Exchange in Milan, this episode features regular guest Ben Sillitoe to break down what retail leaders shared on the ground about moving beyond AI pilots.
Exchange is Manhattan Associates' f…
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