784 Gyve Safavi: Co-Founder & CEO of SURI
On today’s episode, Kara welcomes Gyve Safavi, Co-Founder and CEO of SURI — the award-winning sustainable electric toothbrush brand redefining how we care for our teeth, our health, and the planet.SURI was born from a simple but overlooked truth: every toothbrush you’ve ever owned still exists. In …
The Decisions That Took These Founders Global
Scaling a startup into a national or international brand is rarely clean, predictable, or glamorous.
Recorded live at the Festival of Entrepreneurs, this panel brings together founders who have scaled in very different industries but faced the same uncomfortable decisions along the way. From compli…
Ep 582: How SURI Sold 5,000 Toothbrushes in a Week: DTC Growth in a Boring Category
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Mark Rushmore, co-founder of SURI, joins the pod to break down how they built a toothbrush brand people actually love. From selling out 5,000 units in a week to hitting 15,000+ Trustpilot reviews, SURI is proving you can create DTC magic in…
The SURI Story: From D2C Startup to Target Shelves in 3 Years
How does a challenger brand disrupt a legacy category dominated by giants?
SURI co-founders Gyve Safavi and Mark Rushmore have a few ideas. They join Natalie Berg to share how they're reinventing oral care with a sustainable, design-led electric toothbrush that consumers actually love to use.
We…
Inside SURI: How Mark Rushmore Is Reinventing Sustainable Consumer Products
In this episode of the Brave Bold Brilliant Podcast, Jeannette Linfoot sits down with Mark Rushmore, Founder of SURI, to unpack what it really takes to build a disruptive, sustainable consumer brand in today’s competitive marketplace.
From challenging established industry giants to building a mode…
S2 Ep12: The Brutal Truth About Why Many Businesses Collapse
Mark Rushmore shares his journey in proving factories wrong and his mindset which allowed him to surpass his competitors.
Mark Rushmore is the founder behind one of the fastest-growing electric toothbrush brands in the world, known for cutting through the noise of crowded markets with sharp posi…
The THC loophole (and why it could close...)
Welcome back to another episode of The Curious Consumer! This week we sit down with Mark Rushmore, co-founder of Suri (short for Sustainable Rituals)—the UK-based electric toothbrush brand that caught Gwyneth Paltrow’s eye organically before landing in Erewhon, and now Target stores nationwide. (Ch…
88. How to build a disruptive product without outspending industry giants | Mark Rushmore
Most consumer goods brands ask you to buy more - SURI does the opposite. They designed a sustainable, electric toothbrush made from plant-based materials that is fully recyclable. As a result they scaled to over £50 million worth of sales in just four years.
In this episode of All About Business, J…
Building a Premium Brand in a Commodity Category with Mark Rushmore
Mark Rushmore is the Co-Founder and CCO of SURI, the most highly-rated sustainable electric toothbrush brand on Trustpilot. He co-founded SURI to radically transform the oral health category, creating an award-winning sonic toothbrush which sits at the intersection of performance, purpose and desig…
How SURI built a £50M Brand by Just Giving People What They Asked For
Can a simple electric toothbrush really become a £50 million business? What does it actually take to build a consumer brand from scratch, survive major setbacks, get rejected by 98–99% of investors and create a product that customers genuinely want?In this episode of Getting to Grow, Zoe Fox sits d…
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