The old B2B content playbook is dead, here’s the new one (#861)
The “Publish and Pray” era is over. Welcome to the era of Distribution. Lars Lofgren, former Director of Growth at KISSmetrics and I Will Teach You To Be Rich, has a brutal reality check for B2B marketers: The “HubSpot Playbook” (write generic SEO posts gate with an ebook nurture via email) is dead…
What Is Entity Authority and Why Does It Matter More Than Domain Authority?
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In this episode of Found in AI, Cassie sits down with Lars Lofgren—organic marketing veteran, former affiliate business owner, and SEO consultant for enterprise brands including…
Google's Helpful Content Update DESTROYED the Internet (What Actually Happened)
E989: We break down Google's Helpful Content Update (HCU) - one of the most disruptive changes to search ever - and what it actually did to the internet.
Entire websites lost 70-90% of their traffic overnight. Some never recovered. Others quietly adapted. And a few avoided the damage altogether.
…
Case Study: Freek and His Team Launch a New App
Justin does a live teardown of the landing page for There There, a new AI-powered help desk from Spatie in Belgium. Practical takeaways for launching a product in the AI age.
00:00 Intro and first look at There There's landing page00:52 Headline and design — clean, modern, tight01:11 Show the human…
How IBM Took Over "AI" Keywords on Google (And What You Can Steal)
E1012: How IBM managed to rank at the top of Google for some of the most competitive keywords in the world, including "AI," "AI agent," and "what is AI."
We go through a real case study of IBM's content strategy, based on analysis from Lars Lofgren, and look at what they're doing right, what they'…
Scams, Spam, and the Future of Link Building with Lars Lofgren
Lars Lofgren joins the BuzzStream podcast to pull back the curtain on some of the shadiest corners of the modern web — from e-commerce scams to Reddit reputation attacks to the link building tactics making a comeback.
⏰ Timestamps
00:05 – Intro
02:02 – The Highland cow scam
09:08 – Why marketers s…
The SEO Rules Have Totally Changed…But In What Way Exactly? Lars Lofgren Reveals All.
In this episode of HabitStack Podcast, host Scott Ward sits down with Lars Lofgren, a growth marketing veteran who has spent 15 years scaling SaaS companies including Dropbox, Evernote, Typeform, and Perplexity and who built an affiliate SEO business that generated $20 million in revenue before the…
Google Took WPBeginner From 2.6M Clicks to 27K - Here's Why
E1082: WPBeginner used to be one of the biggest WordPress educational blogs on the internet.
According to Semrush, WPBeginner was getting around 2.6 million monthly clicks from Google at its peak in May 2021. Now it appears to be down to roughly 27,000 monthly clicks.
That is not a small decline.…
Uncensored truth about black hat SEO & AEO | Lars Lofgren, Fractional VP of Marketing
Welcome to what might be our most unusual episode yet. My guest today is Lars Lofgren, a Fractional VP of Marketing who's worked with companies like Perplexity and Automattic and has generated over $20 million in affiliate revenue across his career.
Lars has seen every era of SEO from the inside: …
#1023 - WP-Tonic Show:Best Reddit SEO Hacks That Ranks Your Website in 2026
#1023 - WP-Tonic Show: Best Reddit SEO Hacks That Rank Your Website in 2026
Reddit SEO hack that ranks your website in 2026—discover the exact strategy top marketers use to dominate Google's first page.
In this video, we unveil a game-changing Reddit SEO hack that can propel your website to the t…
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