# Julie Podewitz

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Unlock Health's Larry Williams Shares What's Actually Working in Senior Living Marketing Today

In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, chats with Larry Williams, Senior Director of Market Strategy & Growth at Unlock Health, for a candid and highly practical conversation about what’s actually working in senior living marketing …

Words Matter: Reframing Senior Living Through Positive Person-Centered Language Choices

What if one of the most powerful ways to improve senior living isn't a new technology or sales strategy—but simply changing the words we use? In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, is joined by Jessi Weldon, Executive Vice Presiden…

Stop Winging It! Why Sales Processes Consistently Drive Senior Living Occupancy

What separates high-performing senior living sales teams from everyone else? According to Cole Boysen, Director of Sales at Senior Services of America, it's not luck, it's process. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down w…

Breaking Free from Paid Aggregators: How QSL Management Built Sustainable Occupancy Growth

What happens when a senior living operator decides to stop relying on paid aggregators and instead invests in its own sales team, referral relationships, and outreach strategy? In this episode of the Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with …

6 Sizzling Summer Sales Strategies to Keep Senior Living Occupancy Strong

Summer doesn't have to mean slower sales. In this episode of The Grow Your Occupancy Podcast, Julie Podewitz shares practical, field-tested strategies to help senior living sales teams maintain momentum throughout the busiest vacation season of the year. Julie discusses why consistent sales proces…

Senior Living Sales Specialists Speak! Part 9: Actionable Takeaways You Can Do Now to Get Results

We're back with a new episode of Senior Living Sales Specialists Speak! – our most popular series in The Grow Your Occupancy Podcast. In this practical, idea-packed episode, Julie Podewitz is joined by three accomplished senior living sales professionals: Sharon LaGaipa and Susan Eakin, Sales Spec…

The Human Side of Senior Living: Sales, Technology & Helping Residents Stay Independent

In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, sits down with Matt Kelley, Regional Vice President of Operations and Business Development with Personic Health, for a wide-ranging conversation about senior living, sales fundamentals, in…

The Coaching Mindset That Helps Senior Living Salespeople Grow: Julie Talks With Jeff Gronemeyer

What does great sales coaching really look like, and why is it so different from simply telling someone what to do? In this episode of The Grow Your Occupancy Podcast, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Jeff Gronemeyer, a Regional Director of Sales & Marketing with Ch…

How Primrose Retirement Communities Built a Sustainable Lead Referral Pipeline

Professional referral sources are one of the most fruitful sources of senior living leads. When things get busy at the community, though, external business development often gets pushed down the list of priorities. In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Foun…

Finish 2026 Strong by Building Trust & Strengthening Pipelines: Julie Talks With Allison Matthews

What does it take to build and maintain a senior living sales pipeline that produces results today while creating momentum for the future? In this episode of The Grow Your Occupancy Podcast, host Julie Podewitz, CEO & Founder of Grow Your Occupancy, welcomes Allison Matthews, Vice President of Stra…