The one with Visa CMO Frank Cooper about predicting and interpreting outcomes.
In this episode, Seth talks with Frank Cooper, who has been the CMO at Visa, Blackstone, and Buzzfeed about causation, correlation and dispelling the myth that marketing doesn’t drive commercial outcomes.
Here's a link to the article mentioned around 3:40: https://www.forbes.com/sites/sethmatlins/…
Does Mass Culture Still Matter? And How Snoop Dogg Mastered Commerce, with Frank Cooper
In this moment of media fragmentation and the rise of niche communities, are there still ways to reach mass audiences? This week, Ben and Max bring on legendary marketing executive, Frank Cooper, who’s always been at the center of big cultural shifts from his time at Def Jam in the 90s, AOL in the …
Alphas: How to Lead at the Head of the Pack
Everyone talks about what it takes to get to the top. But what does to take to keep your place at the head of the pack? Listen to Visa CMO Frank Cooper, and Olympic gold medalist and three-time track & field world champion Noah Lyles discuss how they become leaders - and stayed that way - in and ou…
From Vinyl to Visa with Frank Cooper
From music to media to fintech, Frank Cooper has built a career by seeing around corners, and now as CMO of Visa, he’s redefining what it means to build a global brand in a borderless, tech-driven world. In this episode, Frank shares how culture drives commerce, why AI must serve human creativity, …
Frank Cooper III of Visa: How Payments Become Part of Culture
In this episode of "CMO Weekly," we sit down with Frank Cooper III, the Chief Marketing Officer at Visa, to discuss his incredible career journey and his innovative approach to marketing. Cooper, a Harvard Law School graduate, has a diverse background that spans law, music, entertainment, and consu…
Inside the C-Suite with Visa's CMO Frank Cooper on the NFL, AI, and Marketing
Frank Cooper, the Chief Marketing Officer at VISA, joins Forbes senior writer Jabari Young on The Enterprise Zone at Nasdaq MarketSite. In the discussion, Cooper talks about VISA's shift away from its partnership with the NFL, the future of marketing, and reflects on his career journey—from Motown …
Episode 522: Visa CMO Frank Cooper on the B2AI Study & Visa’s Approach to Commerce’s Next Era
Visa CMO Frank Cooper joins Inside the ICE House to discuss the company’s B2AI study, which examines the rise of AI agents as a new customer segment and highlights trust, control, and security as the key barriers to AI‑driven commerce. Cooper explains how Visa is using the findings to build trusted…
Episode 522: Visa CMO Frank Cooper on the B2AI Study & Visa’s Approach to Commerce’s Next Era
Visa CMO Frank Cooper joins Inside the ICE House to discuss the company’s B2AI study, which examines the rise of AI agents as a new customer segment and highlights trust, control, and security as the key barriers to AI‑driven commerce. Cooper explains how Visa is using the findings to build trusted…
Inside the C-Suite with Visa's CMO Frank Cooper on the NFL, AI, and Marketing
Frank Cooper, the Chief Marketing Officer at VISA, joins Forbes senior writer Jabari Young on The Enterprise Zone at Nasdaq MarketSite. In the discussion, Cooper talks about VISA's shift away from its partnership with the NFL, the future of marketing, and reflects on his career journey—from Motown …
Beyond the Game LeBron, Legends & Laughter | Ronnie
The conversation covers the potential move of LeBron James to a new team, generating significant interest and speculation. Additionally, Nate Campbell's journey and book release are highlighted, providing insight into his personal and professional life. The show covers a range of topics, including …
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