Delivering on the Supply Chain of Revenue As a SaaS CMO Today
How do you not only keep up with seismic changes as a SaaS marketing leader but also proactively confront them?
In this episode of The Get, host Erica Seidel of The Connective Good talks with Wanda Cadigan, SVP of Marketing for Cloudinary.
Wanda shares how she delivers on the 'supply chain of rev…
How to Buck the Trend of Short-Lived CMOs
In this episode of The Get, host Erica Seidel talks with Monica Ho, CMO of SOCi, the leading AI-powered marketing platform for multi-location businesses. Monica reflects on her CMO journey as revenue has grown from ~$10MM to ~$100MM. She gets real about how she has built her adaptation muscles and …
The AI-Native CMO: Rewiring Marketing For Warp Speed
In this episode of The Get, host Erica Seidel explores how AI-native marketing orgs are shaping up with guest Kady Srinivasan. Kady is CMO of You.com, the enterprise AI productivity platform that powers agentic workflows that deliver measurable business results. She previously held top marketing le…
Winning the Bigger CMO Mandate: Insights From Hundreds of B2B SaaS Marketing Leaders
When you look at the CMO role across hundreds of B2B tech companies, what themes emerge these days? In this episode of The Get podcast, host Erica Seidel talks with Matt Selheimer, VP and Research Director for B2B Marketing Executives at Forrester.
You'll hear about the top themes that have emerge…
512: Finding and Winning Your Next CMO Role
A tough CMO job search can mess with your confidence fast.
The search runs longer than expected. A role looks right on paper, then gets murkier as the conversations unfold. The company says it wants growth, but the real issue may be churn, product, or a CEO still figuring out what kind of marketin…
How CMOs Go Wrong Talking To Their Boards About AI… And How To Get It Right
Joe Sawyer, CMO of Flashpoint, joins Erica to share his experience and advice for how CMOs can talk with their Boards about their AI initiatives and their ROI.
You'll hear about:
How getting the AI dialogue right with your Board can help you overcome some of the problematic ways that CMOs have com…
The CMO's AI Operating System For Leading Now and Landing What’s Next
Host Erica Seidel interviews Corey McCarthy, who has held CMO roles at Axonify, Unifocus, and Webex Events, about how AI is changing CMO hiring, leadership, and team building in B2B SaaS.
You'll learn about:
How AI is showing up in searches for CMOs -- on both sides of the table
A simple, repeat…
Leading AI Transformation Without Losing Your Team The Global CMO's Guide
In this episode of The Get, host Erica Seidel talks with Debbie Umbach, CMO of M-Files, about landing – and fulfilling – a CMO role in the age of AI. Debbie describes building AI capability inside a 50-person global team, from hiring to designing new roles to leading change.
You will learn about:
…
The AI-First CMO's Guide: What to Break, What to Build, What to Bolster
In this episode of The Get, host Erica Seidel talks with Suresh Balasubermaniam, CMO at Qualio, about how AI is reframing the CMO role and what it takes to move from a larger-company CMO seat to a smaller, faster AI-first build.
You’ll hear about:
Inverting the change management playbook to focus…
Building an AI Value Prop Without the AI Washing
Doug Straton, CMO of Bazaarvoice, joins Erica Seidel on The Get podcast.
You'll hear about:
What makes an AI value prop actually defensible
Moving from a 'selfish' AI approach, where individuals automate their own jobs, to an approach that puts the business and its processes first
How relentless …
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