The Value Behind Customer Data Platforms
The ability to map the entire customer journey is valuable in today’s marketing world. Having a Customer Data Platform gives marketers the insight they need to create a personalized experience for every customer. David Raab is the Founder of the CDP Institute, where his mission is to educate compa…
Unlocking the potential of customer data platforms - with David Raab
In this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab. David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way.
He also discusses the importance of having a clear def…
CDP Rapid Fire - Round 1
We recently managed to bring together some leading minds in the CDP arena — not to fight or argue, but to find some common ground and put an end to the debate-turned-battle between the Composable and the Packaged CDP camps.
Here’s the guest list:
Boris Jabes from Census represents the Composabl…
The Evolution of the CDP | Kevin Niparko, VP of Product at Twilio Segment
It’s been 10 years since the term “Customer Data Platform” was coined by David Raab, Founder of the CDP Institute. Needless to say, the definition of a CDP has evolved a lot, and slowly but surely, the beast that is the CDP has grown new heads – or components – each of which serves a specific purpo…
Best Practices in Evaluating and Implementing CDPs
David Raab, Founder, CDP Institute, and Shalaka Desai, Director - Customer Success, Lemnisk, have an exciting discussion about the best practices and pitfalls in evaluating and implementing CDPs at Lemnisk's Customer Data Platform Virtual Summit 2022 (North America).
E27: CDP Beyond Buzzwords With David Raab
Many believe they grasp the concept of a CDP, yet few truly understand its complexities. Explore the distinctions between a CDP and a traditional customer database. Delve into the ethical considerations shaping the global discourse around CDPs and uncover the strategic potential they offer business…
MarTech Industry Trends & Best practices - David Raab
Are you keeping up with the constant transformations in the world of MarTech? Then you won't want to miss our latest episode featuring David Raab, the Founder of the CDP Institute and a leading voice in marketing technology. In the episode we dive into CDP Insitute's recent report which offers many…
Newsroom: Fall 2024
Time for a Newsroom summarizing everything that’s happened in our usual areas of focus, although we are dropping the last two (Zero-Party Data and Future of media) this time around.
ePrivacy & Regulatory Updates
Enforcement
On September 5th, the CNIL fined CEGEDIM SANTÉ 800,000 euros for pr…
Data is boring. And by extension, CDPs are kind of boring too
CDP Institute’s David Raab coined the term Customer Data Platform, which makes him either the godfather of modern Martech or the guy responsible for every PowerPoint slide with a data unification triangle on it. Possibly both.
In this episode of Couch Confidentials, we talk about the slow death of …
What Marketers Get Wrong About Customer Data And How to Fix It - David Raab
David Raab is the founder of the Customer Data Platform Institute. With more than 40 years of experience in marketing technology and analytics, David has guided Fortune 1000 brands through every major shift in how organizations collect, unify, and activate customer data.
In this episode, David exp…
PODKAST SØGEMOTOR
Du kan bruke vår nettsted til å søke etter3,821,488podkaster og195,358,574episoder etter personer, steder eller emner.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
REDIG
Takk fordi du hjelper med å holde podkast-databasen oppdatert.
