The It’s Not 2018 and 3 D’s of Product Content Episode
This week, Cathy McKnight is back in the studio to discuss changes content marketers need to make in 2026, and as Robert Rose couldn’t make it to our virtual bar this week, our host Ian Truscott shares his 3 D’s of product content marketing.
Ian and Cathy discuss:
Marketing teams are oft…
The Cathy on Metrics and Robert on Ritson’s AI Opinion Episode
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, is back to share her latest Bear Essentials research. This week, she and our host Ian Truscott dig into her post, "Your KPIs Are Measuring Activity, Not Impact."
Highlights from their chat:
The “Data Barf Binder”- where marke…
The Cathy on Funnels and Robert’s Pointy Bits Episode
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - The Funnel Isn’t Dead, Your Version of It Is.
They discuss:
The funnel is not dead, but it needs a refresh
The impact on marketing when this foun…
The Cathy on Personalization and Career Hedging with Robert Episode
This week, Ian and Cathy McKnight discuss a recent piece of research from Cathy on her Bear Essentials series on the Seventh Bear blog - Bear Essentials: You Can’t Personalize What You Don't Understand
They discuss:
Audience segmentation beyond job titles
Building and operationalizi…
The Your Content is Your AI Problem and the Kayfabe Illusion Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - AI Isn't Your Content Problem. Your Content Is Your Content Problem.
They discuss:
The value of Content Operations and AI
The chal…
The AI for Scale, Volume, and Cannes Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog - You're Not Scaling Content. You're Scaling Chaos.
They discuss:
Difference between scale and volume in content creation
Impact met…
The Whispered Brand Voice and Boundary Spanners Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on their blog - Your Voice and Tone Aren’t Guidelines, They’re Discipline
They discuss:
A brand voice guide is only useful if it becomes a habit
AI makes brand…
The Sh*t Does Not Get Done in Your Org Chart Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear discuss a recent post from her Bear Essentials series on the Seventh Bear blog: Your Marketing Org Chart Is Fiction.
They discuss:
The VP everyone quietly routes around
How do we make the most of the AI opportunit…
The State of Content Operations and an Expensive Way to Be Stupid Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, discuss some research that she’s just published covering the State of Content Operations in 2026.
But first, they discuss Optimizely's recent retirement of the Digital Experience Platform (DXP) label, a prominent vendor in th…
The Curating a Martech Museum and Questions of Provenance Episode
This week, Ian and Cathy McKnight, Chief Problem Solver at Seventh Bear, dive into her “Bear Essentials” article series to discuss whether we are curating a martech museum and avoid overbuying while staying up to date.
They discuss:
The analogy of Martech stacks as museums rather than systems
The …
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