OM DENNE EPISODE
Kareem Raslan and his co-founder bought 25 pairs of adjustable dumbbells off a Facebook ad and sold them out of their parents' garages in two days. No business plan, no outside capital, no idea how importing worked. Just a product people wanted — and a £500-a-month side hustle in mind.
Five years later, BrainGain has passed 100,000 customers across 30 countries and ships every order in a 40-kilo box.
In this episode, host Peter Beckman sits down with Kareem — a 13-year banker who learned e-commerce on nights and weekends — to walk through the exercise line by line: gross sales, VAT, COGS, fulfilment, payment processing, returns, affiliate commission. Every product, every market, every channel. The bestseller turned out to be losing €30 a unit at a thousand units a month, while the model nobody was advertising made £50. And most of the margin that fixed it was hiding in places that had nothing to do with marketing.
Five years later, BrainGain has passed 100,000 customers across 30 countries and ships every order in a 40-kilo box.
In this episode, host Peter Beckman sits down with Kareem — a 13-year banker who learned e-commerce on nights and weekends — to walk through the exercise line by line: gross sales, VAT, COGS, fulfilment, payment processing, returns, affiliate commission. Every product, every market, every channel. The bestseller turned out to be losing €30 a unit at a thousand units a month, while the model nobody was advertising made £50. And most of the margin that fixed it was hiding in places that had nothing to do with marketing.
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