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This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode five, we're joined by Sebastian Wangerud, keynote speaker and founder of growth agency SCHMACK. The best loyalty programmes of 2025 look more like fan clubs than transaction schemes. Tom and Sebast…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode six, we're joined by Zsuzsa Kecsmar, Co-Founder and Chief Strategy Officer at Antavo. Loyalty programmes are evolving - including how we track their performance. Loyalty's in its value era, so meas…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode three, we're joined by Rasmus Houlind, author of 'Hello $Firstname' and Chief Experience Officer at Agillic. Personalisation can be frustrating. It's been stretched to cover targeting, segmentation…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode four, we're joined by Ed Child, Costa Coffee's Global Head of Consumer Data and Digital Analytics. Everyone’s talking about AI, but few retailers are making it pay its way. We dive into a how reta…
This is To Affinity & Beyond; HyperFinity's decision intelligence for retail podcast. For episode seven, we're joined by James Mackenzie, Head of Insights at PZ Cussons. Customers don't suddenly become loyal at checkout. It happens over time through repeated experiences that feel easy, relevant…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra HyperFinity, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.