OM DENNE EPISODE
Marketplaces are notoriously hard to build. This episode features Jaclyn Grauman, CEO of The Verticale, a social shopping platform that enables customers to discover brands that align with their values. Jaclyn discusses her journey building a DTC marketplace that is focused on brand discovery, the challenges of connecting customers to brands, and the pivots along the way.
- Using community and word of mouth as a tool to build customer acquisition
- Partnering with brands in a different way versus typical B2C marketplaces
- Utilizing customer and creator feedback as a tool to iterate the platform
- Why dropshipping didn’t fit with their model
- Gaining customer engagement and sharing brand stories through video
- Building a marketplace that is optimized for the consumer
- Fundraising for a marketplace (spoiler: it’s not easy!)
- Focusing on one consumer segment and why that’s critical
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.
Engelsk
USA
I DENNE EPISODE
UDSKRIFT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SØK BLANT TIDLIGERE EPISODER
Søk etter gamle episoder av The Retail X Series Podcast.
ANDRE EPISODE I DENNE PODKAST
Ever wondered how brands make the decision to implement a particular retail tech product? This episode features Monica Royer, Founder & CEO of Monica & Andy, a baby & children’s apparel brand. Monica gives us an inside look into how she thinks about technology, what types of solutions a…
How do you do customer research before launching your product? This episode features Ann Rosenstein, CEO of Amante 1530, a newly launched aperitif brand. Ana tells us how she developed Amante 1530 from the ground up, based on the research she did early on – both with bartenders and end customers.
…
For many founders, raising outside capital, including venture capital, is the accepted path. But is this always the case? This episode features Leigh Sevin, co-founder of Endear, a retail clienteling software startup. Leigh and I talk about her fundraising journey, choices they’ve made and how to t…
Hi everyone, a quick Retail X Series update for you. There won’t be any new podcast episodes during the summer. Instead, I’m going to take the summer to plan out and record episodes for the fall. But I’d also like to hear what topics you’re most interested in hearing about in future podcast episode…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Sapna Shah, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
REDIG
Takk fordi du hjelper med å holde podkast-databasen oppdatert.
