Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works

In this clip from The Manager’s Playbook, Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial playlists, and artist-friendly licensing deals.

Joe explains why Insomniac’s biggest advantage is not just the label. It is the live ecosystem around it. From festivals and stages to genre-focused label teams, 50/50 deals, recoupable advances, and single-driven release plans, this conversation gives a clear look at how dance records break around the world.

For DJs, managers, artists, label executives, and anyone studying the music business, this is a real playbook on building careers beyond streams.

Simply put, a conversation like this doesn't come cheap.

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