Lydfilen for denne episode er muligens beskadiget
How to fix it?
OM DENNE EPISODE
Bill Macaitis offers board advisory services where he shares his cumulative go-to-market knowledge leading marketing for the three fastest-growing SaaS companies in history: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP Marketing). He has achieved 5 exits over his career. Bill now enjoys helping other companies achieve hyper-growth by developing cutting edge marketing strategies, helping them build out their own world-class marketing team, and implementing modern marketing tech stacks.
On This Episode:
- Bill talks about how optimism plays a role in his business success.
- Learn the importance of automation.
- Hear the story of Bill’s first start-up.
- Get secrets to branding a B2B company.
- Learn how to develop helpful metrics for your team. Chris and Bill discuss how to stay innovative without waiting to move forward.
Key Takeaways
-
- The marketing playbook is always evolving.
- Infuse personality into your products to create an emotional bond with your customer. Don’t be afraid to have fun.
- Money is not as important as the mission.
Tweetable Quotes:
- “Your brand goes way beyond your logo.”
- “The lid of your success is you.”
Engelsk
USA
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Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Chris Vasquez, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.
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