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This episode, which is the second of a two-part look at the path to purchase, includes two segments: first, a discussion with Jenny Frazier, global commercial leader for Nielsen BASES, about the role of innovation along the consumer path to purchase, with a focus on omnichannel; and second, a conve…
This episode focuses on how digital video is helping shape the content landscape. Our conversation with Kevin Rini, SVP Product Leadership within Nielsen Media, and Sal Tuzzeo, VP, Communications, Nielsen Media, delves into the growth of stand-alone streaming services, how linear options are keepin…
In this episode, Marissa McArdle, VP, Product Leadership, Nielsen, and Leslie Pitterson, VP, Media Communications, Nielsen Global Media, explore the role that digital plays in today’s ad landscape. This includes the importance of thinking about campaigns holistically, the challenges brands can over…
In this episode, we’re exploring how brands are incorporating social good into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line. Our guests include Andrea Bertels, VP o…
This episode focuses on the path to purchase across today’s retail landscape, with a focus on omnichannel strategies and e-commerce. This episode’s guests are Lauren Fernandes, manager of strategy and analytics at Nielsen, and Ken Cassar, VP Strategy and Insights at Rakuten.
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Nielsen, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.