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Donna Hoffman and Tom Novak are the authors of "Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach," which was published in the April 2018 issue of the Journal of Consumer Research. This article was selected as the winner of the 2021 Best Article Award. Listen t…
Wordify is a new methodological tool for discovering and differentiating consumer vocabularies. Listen to editors Markus Giesler and Bernd Schmitt discuss Wordify with the method's creators and authors of the associated JCR article, Dirk Hovy, Shiri Melumad, and Jeff Inman.
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Journal of Consumer Research, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.