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During a shopping trip, Ric Tyler and his son saw an interesting display in a supermarket. And even two weeks later, they still have it in their minds. But they didn't want the product, and they didn't buy a thing... so how did the installation work its magic on them? On this episode of The Briefca…

Only Three Things

Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or service in the world, people are only buying three things... and ideally, you o…
Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows us that sometimes there's quite a lot of thought put into even the simplest smi…

At Your Convenience

The grass will only grow with a little rain. But you'd like it if the rain would fit your schedule better... On this special episode of The Briefcase, BGR's Aimee Thibodeau says, "How about that weather?", as she, alongside host Ric Tyler, sits down to talk about convenience: how to receive it, how…
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