OM DENNE EPISODE
Most podcast repurposing depends on whoever has time that week, so it comes out inconsistent or not at all. Rich Brooks of Flyte New Media shows the Claude project that drafts his blog post, social copy and SEO fields from one transcript, and how he keeps it sounding like him.
KEY TAKEAWAYS
Rich spends five to 10 minutes editing a Claude draft instead of two to three hours writing the post himself.
His project instructions set exact rules per platform, including no hashtags on Facebook and "link in bio" on every Instagram post.
He uploaded finished outputs he was proud of as knowledge docs so the project could see what good looks like.
When the drafts overused "actually," Rich capped it at once per post, and the project now reports what it removed.
Republishing the edited post as a Friday LinkedIn newsletter takes about 10 minutes and has drawn more than 1,300 subscribers.
CHAPTERS
00:00 Two to three hours per blog post, cut to 10 minutes of editing
01:19 Why repurposing broke down whenever client work came first
04:02 Recording in Descript and exporting the transcript
07:49 "Do your voodoo" and uploading the transcript as markdown
08:08 Descript returns 10 clips, Rich keeps the best three
10:50 Capping "actually" at one use per post
12:29 Republishing the blog post as a LinkedIn newsletter
16:04 Uploading finished examples as knowledge docs
18:29 Why a raw transcript may rank worse than a structured post
21:05 What changed on social: LinkedIn and YouTube, not Facebook
22:50 Where to find Rich
https://www.agorapulse.com/blog/ai-social-playbook/e8/
CONNECT WITH RICH BROOKS
Website
LinkedIn:
THE AI SOCIAL PLAYBOOK
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
