OM DENNE EPISODE
In this episode, Brandon Amoroso, founder and president of Electriq, delved into his years of experience in subscription ecommerce and discussed how to improve retention and increase LTV in your subscription program.
What he covered:
- Why it's critical to audit your subscription experience
- Actions you can take to improve that experience that directly impact retention and LTV
- What brands get wrong with loyalty programs
About Brandon:
Brandon is the Founder & President of Electriq, a 40+ person Shopify Retention-as-a-Service Agency acquired in April, 2022 by DRINKS. As a Klaviyo Elite, Attentive Pioneer, and Recharge Innovation Partner of the year, Electriq is at the forefront of creating best-in-class retention experiences.
If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/
This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce)).
Timestamps
0:00 Subscription Ecommerce Live Intro
1:52 Brandon’s journey to founding to Electriq
4:47 3 Reasons why the need for retention services have increased
6:27 Subscription Ecommerce Live is brought to you by ARPU
7:51 Why it's critical to audit your subscription experience
10:09 Should you hire outside your company to audit your subscription experience?
14:14 Actions you can take to improve that experience that directly impact retention and LTV
24:33 Common problems found in subscription sellers' subscription experience
31:30 Low-hanging fruit for increasing retention and LTV: post-purchase offers
34:41 What brands get wrong with loyalty programs
39:09 What to include on a loyalty page
42:15 How to stagger SMS and email messaging for your subscribers
49:06 Where to find Brandon
