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Today in the business of podcasting: SiriusXM’s CFO cited 20% growth in podcast advertising revenue on the Q3 earnings call, while ad revenue in the Pandora and Off-Platform segment grew 1% to $419 million. Forbes reports the company has kept its shows on YouTube and other ad-supported platforms r…
Today in the business of podcasting: Signal Hill Insights’ Paul Riismandel shares three tips for preparing a podcast brand lift study, from planning six weeks ahead to gathering campaign details and defining objectives. Deadset Studios and Insightfully’s PodPoll 26 finds YouTube’s share of Austral…

The One-Show Wonders

This week Tom Webster goes down a rabbit hole in The Podcast Landscape data to find out who consumes exactly one podcast genre, and why that group grew from 12% to 16% of monthly consumers in a year while the genre table barely moved. Tom gets into: Why Comedy, Political Talk, and Celebrity Interv…
Today in the business of podcasting: Audion and YouGov’s new study of 1,000 French adults finds YouTube is the top listening platform in France at 61%, ahead of Spotify at 38%. Most listeners use more than one platform, and 66% often or sometimes use a video platform to listen without watching. Cr…
Ansvarsfraskrivelse: Podkasten og kunstværket, det finnes indlejret på denne siden, er fra Bryan Barletta, som tilhører dens eier og ikke er tilknyttet eller godkjent av Listen Notes, Inc.