OM DENNE EPISODE
How do you sell new homes when insurance is skyrocketing and climate risks dominate the headlines?
In this episode of Sales & Marketing Power Hour, industry experts break down how to confidently address buyer fears around hurricanes, floods, wildfires, insurance costs, and evolving building codes. Hosts Carol Morgan and Kimberly Mackey are joined by Randy Noel, Mackenzie Payne, and Donna Knatz Barrett to explain why today’s new homes are stronger, safer, and often easier to insure than aging resale inventory. If your buyers hesitate because of climate concerns, this conversation gives you the facts, language, and objection-handling strategies to turn fear into forward momentum.
Engelsk
USA
I DENNE EPISODE
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ANDRE EPISODE I DENNE PODKAST
In this annual 2026 Roundup episode, hosts Kimberly Mackey and Carol Morgan bring together contributors from ECI/Lasso CRM’s Sales, Marketing, and Operations blogs to provide honest, practical guidance builders can use now.
Featuring (in order of presentation):
Erica Lockwood (Joseph Chris Pa…
Are you so focused on finding the next buyer that you’re forgetting the ones you already have?
In this episode of Sales & Marketing Power Hour, Kimberly Mackey and Carol Morgan explore how builders can turn great buyer experiences into consistent referrals through proactive communication, alig…
Are your salespeople waiting for leads—or creating them?
In this episode of Sales and Marketing Power Hour, hosts Carol Morgan and Kimberly Mackey team up with Mollie Elkman and Naomi Wright Bellamy to unpack what proactive selling really looks like today. From personal branding to grassroots outre…
Is AI helping your content—or replacing your voice?
In this episode of Sales and Marketing Power Hour, Carol Morgan and Kimberly Mackey explore how builders and agents can use blogging and vlogging to stand out in a noisy, AI-driven world. With insights from Jaime Godwin of Kolter Homes and Kaitlyn…
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