OM DENNE EPISODE
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #15 of season 6, Anna Nadeina talks with David Boyne, founder of EventCatalog, an open-source documentation tool specifically designed for event-driven architectures (EDAs), allowing teams to document, visualize, and discover services, events, schemas, and producers/consumers.
Dave Boyne left a senior AWS developer advocate role — the highest salary he'd ever earned — and jumped into bootstrapping with 12 months of runway, a self-hosted documentation tool, and no clear business model. Fourteen months later, Event Catalog has crossed $300K in revenue, and Dave reached personal sustainability in just 8 months.
In this episode:
→ Why Dave chose a self-hosted license key model over SaaS — and why it made procurement 10x easier
→ How he reached sustainability in 8 months without raising a single dollar
→ His AI-powered content and coding workflows as a solo founder
→ The post-sale mistake he almost didn't catch: ignoring renewals while chasing new sales
→ Why he raised prices twice — and the 20% drop-off rule he uses to know when pricing is right
→ How he uses LinkedIn to build trust with developers without ever leading with the product
----------- Episode's Chapters -----------
0:00 — Introduction & Guest Background
1:55 — From AWS to Bootstrapping
5:00 — Marketing on LinkedIn
7:25 — What is Event Catalog?
9:39 — Business Model: Open Core Over SaaS
14:23 — Building with AI as a Solo Founder
38:08 — Biggest Win & Biggest Failure
41:46 — Founder Hacks & Closing Thoughts
This one's for solo founders and technical builders who want to see what the zero-to-$300K journey actually looks like.
David - https://www.linkedin.com/in/david-boyne/
EventCatalog - https://www.eventcatalog.dev/
