Blessing Abeng: Demystifying Branding, Her Excellence Ideology, and Influences That Shaped Her!

About Blessing Abeng

Blessing Abeng is a branding and communications expert. She was the CMO and co-founder of Disha, a digital tech startup, that caught the attention of an African Unicorn, Flutterwave, leading to a successful acquisition. She was also the co-founder and Director of Communications at Ingressive for Good, driving the mission of the edtech nonprofit to create and increase the earning potential of African youth through tech training and resources, thereby fostering the growth of the African startup ecosystem.

Blessing Abeng on Instagram: https://www.instagram.com/blessingabeng_

Blessing Abeng on X: https://x.com/blessingabeng_

Timestamps

00:00 - Coming Up

01:12 - Introducing Blessing Abeng

02:22 - The Journey to Co-Founding Disha

05:56 - Disha's Unique Selling Point

07:50 - Decision Process to Join Disha

10:03 - Blessing's Experience Building Disha

13:26 - The Acquisition by Flutterwave

17:43 - Blessing's Early Life

23:52 - Influences Growing Up

27:06 - Blessing's Upbringing

30:51 - Values Instilled by Parents

37:01 - Defining Excellence and Its Importance

42:41 - The Journey from Biochemistry to Branding

57:34 - Demystifying Branding and Its Relevance

01:03:47 - Uwem's Influence

01:06:01 - Meeting Seth Godin & His Influence

01:11:06 - Relationship with Parminder Vir

01:13:29 - Lemi Ghariokwu

01:17:21 - Building Ingressive for Good

01:23:01 - Branding and Communication Insights

01:28:44 - Future Aspirations and New Ventures

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About Roots & Wings Podcast

Roots & Wings is an intimate interview-style YouTube podcast that explores the personal journeys and transformative experiences of remarkable individuals across diverse fields.

The podcast, hosted by Dayo Koleowo, delves beyond achievements to uncover the foundations that ground people (their roots) and the elements that propel them in life (their wings).

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Join Our Community - https://tr.ee/x80B-A4ogN

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