Should you invest in branding, OR, should you invest in fundraising? What creates greater impact for your cause? The answer often depends on who you ask. There are plenty of fundraising consultants who will tell you that investing in brand is a useless exercise, and all you need to do to be successful is invest in fundraising. Buy more direct mail. Spend more on paid ad programs. Hire more consultants. Do more events. If you’re not careful, you’ll invest in a grab bag of tactics that may not move the needle for you on revenue. Sadly, too many nonprofits do […]
Chapters
- (00:00:00) - Kevin Brown on Fundable & Findable
- (00:00:45) - How to Build a Brand for Nonprofits
- (00:02:00) - Writing Down the Book
- (00:02:33) - Getting Out There: The LinkedIn Content
- (00:03:44) - Mission Clarity and How to Raise Money
- (00:06:30) - What is Vision for Nonprofit Leaders?
- (00:08:38) - The Secret to Success in Raising Money
- (00:11:03) - Brand Investment in Community
- (00:11:43) - Brand Investment: An Investment
- (00:13:17) - What Role Do Boards Have in the
- (00:15:01) - Strategic Plan: Everything Is Possible, But Everything Isn't
- (00:17:15) - The Investment Strategy of Building a Brand
- (00:18:17) - Nonprofit Communications and Brand Teams Understaffed
- (00:20:05) - How to Build a Nonprofit Brand with Just One Word
- (00:23:37) - A Few Favors for the Rainmaker
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